Micky Lawler Appointed President of WTA

The Women’s Tennis Association (WTA) have announced the appointment of Micky Lawler as President of the WTA.

Lawler has close to 30 years of experience at Octagon, Lawler will report to WTA Chairman & CEO Stacey Allaster and be responsible for driving the WTA’s international growth strategy, business development, marketing and new fan engagement programs, and member and industry relations. Lawler will begin in her new role on January 1, 2015 and be based out of the WTA’s global headquarters in St. Petersburg, Florida.

“Micky Lawler has been at the center of the growth of professional tennis for nearly three decades, driving innovation and business across athlete representation, events, international expansion, governance and sponsorship,” Allaster said.

“In her 11 years as a WTA Board Member and 27 years as a leader of tennis at Octagon, she has been instrumental in shaping and contributing to our strategy for growth, importantly including opening new markets for the sport. As we embark on a new strategic business plan to support our members’ business and increase our fan base, I cannot think of a better executive to join our senior leadership team.”

“I am honored to have the opportunity to work even more closely with Stacey and her team at the WTA at this fantastic moment for women’s professional tennis,” Lawler said.

“The sport has reached new levels of popularity, social and digital interconnectivity, and globalization, while the next generation of exciting champions is now emerging alongside the game’s current iconic superstars. I am excited to help lead women’s tennis to even greater success through continued international growth, enhancement of the fan experience across multimedia channels and in-stadium, and the development of new products and assets to support the business of women’s tennis.

“As this evolution in my professional career is set to begin, I want to thank Phil de Picciotto and all of my friends and colleagues at Octagon, who have given me so much both personally and professionally for the past many years and who continue to do so. Their ongoing support was an essential consideration in my decision to accept this position.”