Michigan State Athletics Partners with StubHub & Paciolan

By Community | January 16, 2013

Michigan State University Department of Intercollegiate Athletics has partnered with StubHub, the world’s largest ticket marketplace, and Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, to create a secondary marketplace for fans to buy and sell tickets to Michigan State Spartans events.

StubHub will be the Official Fan to Fan Ticket Marketplace of Michigan State Athletics. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be between fans and managed by StubHub.

“StubHub will complement our existing internal ticketing platforms and provide a safe, convenient and reliable solution for Spartan fans looking to buy or sell tickets on the secondary market,” said Mark Hollis, Michigan State University Athletic Director. “Our decision to select StubHub as MSU’s Official Fan to Fan Ticket Marketplace provides Spartan fans the opportunity to work with the industry leader in the secondary ticket market.”

StubHub and Paciolan collaborate on many collegiate partnerships; since the two companies began working together in August 2010, the number of integrated college partners has tripled. Paciolan’s leading software integration enhances the overall fan experience. Whenever a fan purchases tickets online, they re-issue a completely new barcode, cancelling the old barcode and marking a seamless exchange of tickets. Combined with StubHub’s FanProtect Guarantee, this new product integration presents Spartans fans with complete protection from fraud and a stress-free purchasing process when buying tickets online.

“We are proud to be bringing the StubHub service to Spartans fans,” said Greg Ivry, Business Development Director at StubHub. “Our integration with Paciolan will provide a high level of convenience and safety, complimented by our award-winning customer service.”

Kicking off the 2013 athletic season, StubHub marketing assets will be highly visible across football and basketball properties for the university, including in venue digital signs at Spartan Stadium and The Jack Breslin Student Events Center, in-game features, and prominent online placements amongst other assets. StubHub will also activate via Spartan social media.

“We are thrilled that Michigan State University is partnering with StubHub and Paciolan to offer a convenient marketplace for fans to buy and sell tickets for Spartan Athletics events,” said Dave Butler, CEO Paciolan. “This partnership offers an easy way for season ticket holders to sell tickets if they cannot attend a game, and also provides fans an opportunity to buy tickets to a sold out game. Everybody wins!”