Michelin to Sponsor NCM Motorsports Park

April 28, 2014

Michelin North America has announced it will sponsor the National Corvette Museum (NCM) Motorsports Park for three years.

Michelin is the first official sponsor and will be the official tire of the park. 

Silvia Mammone, sale order motorsports and sponsorship marketing manager for Michelin North America, said Michelin has had a technical partnership with Corvette racing since 2004. Upon learning that NCM would build a motorsports park, Michelin wanted in.

“I think the partnership with the Corvette Museum is a natural extension of our already existing partnership,” Mammone said.

Michelin will serve as the presenting sponsor for three events at the NCM and Motorsports Park during the term of the contract. Additionally, Michelin will have product testing and supplier events at the park.