MotoGP Sponsorship

Michelin named as title sponsor for 2018 Australian Motorcycle Grand Prix

By Shantanu Srivastav | February 14, 2018

2018 Australian Motorcycle Grand Prix has signed tyre company Michelin as title sponsor.

The Michelin Australian Motorcycle Grand Prix will take place from the 26th to 28th October at Phillip Island Grand Prix Circuit.

Matthew Ye, senior vice president Business Line 2 Wheels Worldwide, said: “Michelin is active in motorsport in order to take its technologies forward and provide its consumers with the very best products. A high number of Michelin hypersport tyre ranges benefit from the brand’s winning technologies.

“Our association with MotoGP has helped us to build brand awareness in many key high-growth markets. Our continuing involvement with the Australian Motorcycle Grand Prix as title sponsor provides us with a first class platform to address biking enthusiasts across the world.”

Pau Serracanta, managing director at Dorna Sports, said: “In their capacity as tyre supplier, Michelin are one of the foundations of MotoGP, so it’s fantastic news for both parties that the Australian Motorcycle Grand Prix will have Michelin as the title sponsor once more. Phillip Island always produces some of the best racing of the season, and it is fitting that a partner such as Michelin – both tyre supplier to MotoGP and the newly-announced MotoE World Cup – will take top billing for the event.”

 

MotoGP Sponsorship