Michael Van Gerwen to Endorse Electric Cigarrette Brand

Electric cigarrette company E-Lites has announced professional Darts player Michael Van Gerwen has come on board as an ambassador of the brand.

The 24-year-old Dutchman is the current world number two, and and has enjoyed a successful 2013, medstore winning this year’s Premier League of Darts, beating the holder and world number one, Phil Taylor.

Michael also beat Taylor in the 2013 Players Championship, making him the only player in darts history to beat Phil Taylor in more than one final.

Van Gerwen is nicknamed “Mighty Mike” and is one of the fastest darts players on the circuit. In 2012, Michael beat Steve Beaton 6-0 in just eight minutes, scoring an average of just over 120 points in each visit to the board, the highest ever recorded.