European Tour Golf Michael Cole

Michael Cole appointed Chief Technology Officer of The European Tour

November 1, 2017

The European Tour has announced that Michael Cole, who helped deliver BT Global Services’ London 2012 Olympic and Paralympic Games technology programme, has been appointed the Tour’s Chief Technology Officer.

Cole, who begins his new role today, will lead all strands of digital development and technical operations, including the creation of a Technology Centre of Excellence.

He said: “I am delighted to be joining the European Tour at such an exciting time for golf and at such a pivotal time in terms of technology too, where so much is changing. I am very much looking forward to the future and what can be achieved.”

Keith Pelley, Chief Executive of the European Tour, added: “I am delighted to welcome Michael to the role of Chief Technology Officer and onto the Executive Leadership Team at Wentworth.

“Excellence in technology is crucial to the future of the European Tour and in Michael we have the man with the requisite vision and understanding to lead that vision.

“His experience in all facets of technology, across the corporate sector and in many areas of the sporting industry will undoubtedly benefit a diverse, global organisation such as the European Tour.”

European Tour Golf Michael Cole