Miami Turn Up the Heat with Duffy’s Grill Sponsorship
June 6, 2011
National Basketball Association (NBA) finalists the Miami Heat, who are looking to win the sport’s top prize as they face the Western Conference champions Dallas Mavericks, have agreed a multi-year strategic partnership with Duffy’s Sports Grill.
Duffy’s have been named as the official sports grill of the Heat in a deal which includes co-branded marketing initiatives at all 24 Duffy’s locations on the east coast of Florida as well as at the Heat’s home court, the AmericanAirlines Arena, throughout next season.
Duffy’s is also the official sports grill of South Florida’s three other professional sports teams, National Football League (NFL) side the Miami Dolphins, Major League Baseball (MLB) franchise the Florida Marlins and the Florida Panthers from the National Hockey League (NHL).
Paul Emmett, president of Duffy’s Sports Grill, said: “We are proud Duffy’s has been chosen as the official sports grill of the Miami Heat. With what promises to be an explosive NBA Championship Series, it’s an exciting time to partner with the Miami Heat organisation.”
Eric Woolworth, president of the Heat group’s business operations, added: “Due to their significant regional presence, combined with their future expansion plans, Duffy’s Sports Grill is a perfect partner for the Miami Heat. Partnering with Duffy’s will allow us to extend the excitement of the Heat experience beyond the AmericanAirlines Arena to all of South Florida.”