Miami Heat Secures Mayors as Official Jeweler

NBA Champions Miami Heat have announced today a new partnership with Mayors, South Florida’s leading jeweler.

As part of the deal, Mayors will be named the Official Jeweler of the Miami Heat.

Mayors and the HEAT are also launching the “Shoot for Happily Ever After with Mayors and Miami HEAT” contest designed to offer couples shopping at Mayors the opportunity to experience a once-in-a-lifetime “Night with the HEAT,” including an in-arena live broadcast of their proposal and other unique privileges to engage with the team during their special evening. In addition to this unique offering, Mayors stores in Miami-Dade, Broward and Palm Beach counties will be the exclusive retailer of the Miami HEAT Championship line of jewelry with select locations hosting special events and player appearances.

“It is a privilege to be associated with South Florida’s leading jeweler, Mayors, known for outstanding quality and luxury as well as quality of customer service,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “We know both our fans and Mayors’ customers will benefit from this innovative partnership that is sure to offer sparkle on and off the court.”

“We could not be more thrilled to work with the Miami HEAT,” said Jean-Christophe Bedos, President and Chief Executive Officer of Birks Group Inc. “The quality of the HEAT organization goes beyond winning championships and we are thrilled to be offering our South Florida customers the opportunity to experience the excitement and emotions associated with the games and players.”

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