Miami Dolphins Officially Unveils New Logo

The Miami Dolphins have unveiled their the fifth logo in the team’s 48-year history during a celebration on the field of Sun Life Stadium.

The official unveiling took place in front of season ticket members and fans and also included the revealing of the newly designed Nike uniforms that the team will wear for the 2013 season, ask which kicks off against the Dallas Cowboys in the NFL/Hall of Fame Game on Sunday, drugs August 4 at 8:00 PM ET.

The new logo was developed during a creative process spanning more than a year and a half and incorporated input from ownership, members of the organization, former players and the franchise’s loyal fans. The logo is at the center of a comprehensive rebranding initiative anchored in the brand’s DNA of being Iconic, Vibrant and Meaningful and of ensuring all of the brand’s initiatives are “focused on football”.

Highlighting the evolution is the return to the original aqua and orange color scheme that has come to embody the team and the surrounding Miami area. The iconic elements, the sun and the Dolphin, remain prominent and allow the redesigned logo to remain connected throughout the team’s history while representing the constant influence of the South Florida environment and community.

Within the logo, the aqua, along with the marine blue, first introduced in 1997 and now finessed through this process, are inspired by the color of South Florida’s Atlantic Ocean; while the orange is representative of the bright South Florida sun.

The Dolphins will also incorporate a new official logotype as part of the rebranding. The development of the new logotype design is reflective of the updated logo as well as an integration to a more athletic type style.  Within the official logotype the word “Miami” will be introduced and accompany “Dolphins” for the first time in franchises history.  The interlocked city and team name emphasizes the connection that exists between the city and its football team.  As with the redesigned logo the modification to the logotype brings back the original aqua and orange color scheme while updating the lettering from a script design to a custom design type style with curved edges inspired by the fins of a dolphin.

The concepts developed in creating the new logo and logotype helped inspire the design and will be prominently featured in the newly designed Nike uniforms. The aqua and orange color scheme highlight the new uniform as well as newly designed numbers and the use of the new logotype font both on the jersey and on the pants. Additionally, for the first time ever the word “Miami” will be prominently displayed on the uniform pant.