MetroPCS Become ‘Official Wireless Partner’ of USA Basketball

MetroPCS Communications, Inc. have secured a sponsorship deal with USA Basketball which makes the flat-rate, no annual contract wireless service provider the official wireless partner of USA Basketball.

In addition to serving as an official partner of the USA Basketball men’s and women’s national teams in 2012, this partnership will give fans across the country special access to their favorite USA Basketball legends through a nationwide mobile tour. Stopping in various cities across the country, the tour will introduce unique promotions to consumers and include former TeamUSA player appearances, autograph signings, games and more. Fans will also have the opportunity to receive VIP access to exhibition games in the U.S.

Tom Keys, president and COO of MetroPCS, said: “We’re tremendously excited to partner with USABasketball in the lead-up to next summer, which marks the 20th anniversary of the Dream Team. USABasketball has a expansive and rich history, and we look forward to supporting both teams’ quest to achieve success. This partnership and the corresponding tour enable us to connect with our customers and their communities with exceptional experiences that feed into their passions and lifestyles.”

USA Basketball chairman Jerry Colangelo, added: “MetroPCS is an exciting wireless brand that will play an important part as our teams connect with fans next summer. As we begin our journey, MetroPCS will help bring the values of our basketball program – hard work, dedication and a commitment to excellence – to life for fans as part of this nationwide basketball tour.”

In addition to the national tour and live fan experiences, the partnership also includes courtside signage and in-game exposure during nationally televised USA Basketball men’s and women’s games, along with inclusion in USA Basketball promotional materials.