Merseyside Rivals Fellaini & Sturridge Team Up to Endorse BT Sport

Everton star Marouane Fellaini and Liverpool striker Daniel Sturridge have teamed up BT to help launch the British company’s new sports channels.

Fellaini, 25, and Sturridge, 23, will be rivals on the pitch for the Merseyside derby on Sunday but the duo are on the same team as BT Ambassadors and co-stars in TV ads for BT Sport.

Both players will also feature in BT Sport programmes as well as marketing and promotional materials for BT Sport, which are expected to roll out across various media outlets from May 6.

Fellaini, said: “It was great to film the adverts with some of the most successful players in the Premier League.

“It’s exciting to be involved with BT Sport and I am looking forward to contributing to the programmes next season. I hope that I can bring some real insight from a player’s point of view.”

Sturridge said: “These are exciting times for me. I feel that I have settled in well at Liverpool and next season I want to reach new levels on and off the pitch.

“I am looking forward to being involved in the BT Sport ads and giving the viewers some fresh insight into the game.”

BT Sport will show 38 exclusively live games from the Barclays Premier League for three years from August 2013, including 18 top picks.

Simon Green, head of BT Sport, said: “We are thrilled to have bridged the Merseyside divide and captured two stars, one from either side of Stanley Park.

“Both these guys are exactly the sort of young, distinctive talents we want to showcase.

Tottenham star and PFA Player of the Year Gareth Bale, plus Arsenal and England winger Alex Oxlade-Chamberlain have also signed up with BT in recent weeks.

Premier League top scorer Robin van Persie, of Manchester United, will also star in BT Sport’s TV adverts, adding to the telecoms giant’s rolecall of current Premier League stars who are helping to launch its new sports offering this summer.