Mercedes Partner with the Wihuri Group

January 23, 2017

Finnish international industry and trade organisation the Wihuri Group have agreed a sponsorship deal with German Formula One team Mercedes.

Wihuri have signed a deal of undisclosed length to partner the Mercedes F1 team, with the deal covering at least the entire 2017 season.

Mercedes, who won both the Constructor’s and Drivers’ F1 Championships for the 2016 campaign, recently signed Finnish driver Valtteri Bottas to replace recently-retired World Champion Nico Rosberg. Wihuri have been actively supportive of Bottas’ F1 career and have previously featured branding on his racing helmets.

Wihuri will have their logo featured on the helmets of both Bottas and his new teammate, former World Champion Lewis Hamilton.