Mercedes F1 Signs Police As Official Supplier
June 6, 2019
Mercedes-AMG Petronas Motorsport has signed lifestyle brand Police as the official supplier.
Police will further launch an eyewear collection designed in collaboration with the F1 and Lewis Hamilton. As per the agreement, the brand’s sunglasses and optical frames will be worn by the drivers and the rest of the race team.
The Police logo will be visible on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas and in the pit garage, as well as appearing on the team’s marketing activities.
Massimo De Rigo, Executive Vice President of the De Rigo Group, commented: “We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula 1™ team. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”
Toto Wolff, Team Principal & CEO, said: “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula 1™ as a marketing platform.”
