Mercedes F1 Ink New Bose Partnership

March 11, 2015

The Mercedes Formula One team has agreed a new partnership with Bose ahead of the new Formula One season.

The deal sees the audio equipment company become the team’s Official Team Partner in Sound.

As part of the agreement Mercedes will use a range of Bose products both at and away from the race track.

The Bose logo will feature on the racesuits and helmets of Mercedes drivers Lewis Hamilton and Nico Rosberg, viagra on the helmets of the Mercedes team’s pit crew and on the team’s trackside clothing.

Colette Burke, impotent | Vice President, Bose Europe, said: “We’re excited to join Mercedes AMG Petronas Formula One Team as we share a similar passion for performance and commitment to excellence.

The propriety technology found in our products will help the team as they prepare, travel and perform together at every global Formula One race.”

Toto Wolff, Head of Mercedes-Benz Motorsport, said: “We are delighted to be partnering with Bose ahead of what should be an exciting new Formula One season.

“Being part of a Formula One team is a demanding lifestyle so benefitting from Bose’s industry-leading products in sound will become an important part of our routines, with our travelling personnel already enjoying an improved experience on long journeys around the world with the benefit of Bose’s QuietComfort noise cancelling headphones.”

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