Mercedes-Benz Citan Get Sponsorship Rights to Italy’s Serie B

By Community | August 8, 2012

Mercedes-Benz Citan, medstore the new commercial vehicle for the urban transportation of goods and passengers, ask will debut on the pitches of Lega Serie B for 2012/13 as an Official Partner of the Italian second tier football league.

The shared values will be carried through to execution via a new partnership – which for the 2012/13 season – will see the Citan brand highly visible in stadiums across Italy.

“The partnership with the Italian Serie B underlines the close link between Mercedes-Benz and sport – an association that is continuously being strengthened and consolidated: From the red earth of tennis venues, to the green fields of the greatest golf trophies, through to the spectacular tracks of horseback riding – Mercedes-Benz is at home alongside major sports events,” said Dario Albano, Mercedes-Benz Vans Sales in Italy.

Andrea Abodi, President of the Lega Serie B, added: “Mercedes-Benz is a prestigious global brand that has chosen the Serie B platform as an anchor in the field of football and clearly acknowledges the platforms ability to represent positive values. We are very proud, this choice by the German company demonstrates the appeal of our championship – thanks to the passion of the fans as well as the work of the management and the staff at all 22 clubs.”

Lega Serie B is advised by Infront Italy, a subsidiary of leading sports marketing company Infront Sports & Media, in respect to the marketing rights and the realisation of commercial partnerships as the one with Mercedes-Benz. 

Thanks to the centralised sponsorship concept of Lega Serie B, Mercedes-Benz Citan will have full visibility at all venues: ”The impact and the visibility of the brand within the territory will now be more effective due to the new format of strategic communications proposed by Lega Serie B and Infront for the 2012/13 season,” said Marco Bogarelli, President of Infront Italy. ”The unique format for all Serie B teams will enable Mercedes-Benz Citan to strike effectively throughout the country through a widespread presence in all 21 stadiums.”