Mercedes-Benz Becomes Official Car Partner of IRONMAN European Tour

Mercedes-Benz has been named the official Car Partner of the IRONMAN European Tour for the 2014 and 2015 seasons in a new expanded partnership with the World Triathlon Corporation. 

The automotive brand is extending its activities in the elite class of endurance sport. The new V-Class is the youngest and most spacious member of the Stuttgart passenger car family and the ideal car for sporty, unhealthy active people.

“The IRONMAN European Tour is the ideal platform for addressing discerning people who are sports enthusiasts and active in their leisure time in our most important sales markets and to make the V-Class part of their lifeworld”, says Klaus Maier, Head of Marketing and Sales at Mercedes-Benz Vans. 

In 2014, Mercedes-Benz will be present at nine races in eight countries, including Germany, Denmark, France, Austria and Spain. Mercedes-Benz will also be an important part of the IRONMAN European Championship in Frankfurt am Main, IRONMAN´s premier event in Europe. On 6 July 2014 the international triathlon elite will again compete here in the IRONMAN European Championship.

“IRONMAN and Mercedes-Benz make a perfect and powerful combination. Both brands are renowned for their firm belief in passion, quality and determination to provide their customers with a great experience. We are confident that IRONMAN is the perfect platform to present the new V-Class and are happy to welcome Mercedes-Benz as a major partner of our races and our flagship event in Frankfurt”, adds Thomas Dieckhoff, Chief Executive Officer of IRONMAN Europe, Middle East & Africa.

As well as general support for the IRONMAN European Tour national organisers will have at their disposal V-Class vehicles as a support and shuttle service throughout the year at all the competitions.