Mercedes-Benz Become Open Championship Partner

February 9, 2011

Mercedes-Benz have extended their ties in sport and with golf in particular having agreed to become official partner of the Open Championship. The automotive company are already committed to relationships with The Masters, the PGA Championship and the 2012 Ryder Cup.

The company, at present is associated with three of the four major golf tournaments as the exclusive automotive partner.

Mercedes-Benz Cars Vice President Brand Communications, Anders Sundt Jensen stated: “Our global golf strategy is based on the principle of ‘The best or nothing’. The Open Championship complements this strategy, and therefore with our brand perfectly.”

“We want to make use of this major golf tournament in particular for our various marketing activities as well as customer care measures. In addition, we will also link the MercedesTrophy, a worldwide premium amateur series, with The Open Championship, for example the programme ‘Drive to the Major’, a global competition to win the opportunity to qualify to play at the Monday Foursome.”

Mercedes-Benz UK President and CEO Wilfried Steffen added: “The company will provide the exclusive chauffeur service at the major championship and together with The R&A will also provide communications support for the entire tournament.”