Mercedes-AMG Petronas announces Tommy Hilfiger as official apparel partner
By Shantanu Srivastav | February 6, 2018
Mercedes-AMG Petronas Motorsport has announced Tommy Hilfiger as its official apparel partner.
As part of the deal, Tommy Hilfiger’s logo will feature on the car, in the team’s garage and trackside for the day at Silverstone.
Daniel Grieder, CEO Tommy Hilfiger global and PVH Europe said: “The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business.
“We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand’s global recognition and bring Tommy Hilfiger to new audiences.”
Tommy Hilfiger said: “From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports. To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One.
“I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”