Melbourne Storm Reveals New Energy Partner

By Community | May 9, 2014

Australian energy retailer Lumo Energy has today signed a three-year deal with NRL team Melbourne Storm to be their official energy partner.

As part of the deal Lumo Energy branding will appear on the back of the Club’s playing shorts for Storm’s Round 9 match against Manly Sea Eagles at AAMI Park on Saturday 10 May, adiposity 2014.

As well as delivering strong awareness for the Lumo Energy brand, the partnership will offer Storm members and fans a range of benefits when looking for a better energy deal.

Melbourne Storm Commercial Director Ben Dunn commented: “Lumo Energy is the first energy partner of Melbourne Storm.  Lumo is a dynamic brand and we look forward to creating some exciting marketing programs together.

“This is another endorsement of the strength of Melbourne Storm’s brand being able to unite the Melbourne market whilst delivering significant national exposure,” Dunn said.

Lumo Energy Executive General Manager of Marketing and Sales, Tim Harrington  commented: “Lumo Energy looked at a range of sporting codes to partner with and Melbourne Storm was a natural choice, it’ regarded as Australia’s number one sports teams across all codes in awareness and likeability, it has great brand recognition, is a professional outfit and is as passionate about its fans as we are our customers.  We are proud to have the opportunity to partner with such a powerhouse in sport.”