Melbourne City Sign Etihad Airways Partnership

By Community | July 7, 2014

A-League team Melbourne City FC have signed Etihad Airways, health the national airline of the United Arab Emirates, as its new principal partner. 

Etihad Airways has had a long-term association with Manchester City, the owners of Melbourne FC, and will embark on a new five-year deal with the team. 

James Hogan, President and Chief Executive Officer of Etihad Airways said: “Etihad Airways and the City of Melbourne have a special relationship. It’s not only one of the most popular destinations in our global network, it’s also the home of Etihad Stadium, Melbourne’s premier sports and entertainment precinct.

“Our new partnership with Melbourne City FC further strengthens our ties with this great city and, we hope, will support the Club and its army of fans in their bid to win the Hyundai A-League.

“It’s also a valuable addition to our portfolio of sporting partnerships which includes Barclays Premier League champions, Manchester City FC, and their home ground at Etihad Stadium in Manchester.”

Scott Munn, Chief Executive Officer of Melbourne City FC said: “We are very excited about what we are building here at Melbourne City and this new partnership with Etihad Airways underlines our growing potential both on and off the pitch.”

In addition to the branding opportunities, Mr Hogan and Mr Munn also spoke of the broader initiatives that Etihad Airways and Melbourne City FC will work on together which include football schools for children, regular fan competitions, and promotional airfares for Club members and fans.

In addition to Melbourne City FC, Etihad Airways’ sponsorship portfolio includes Melbourne’s Etihad Stadium, Manchester’s Etihad Stadium in Manchester, Manchester City Football Club, the All Ireland Senior Hurling Championship, and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

Etihad Airways was voted World’s Leading Airline at the World Travel Awards in 2013.