MEDIAPRO Group To Livestream LIGA MX Apertura 2021
July 15, 2021
MEDIAPRO Group, the leading international audiovisual rights agency and international sales partner of Liga MX, has entered an exclusive broadcast agreement with OneFootball to stream live matches and highlight clips from the Liga MX Apertura 2021 and Clausura 2022.
Each match day, OneFootball, the world’s leading football media platform, will provide its 85 million monthly active users across the world with free-to-air coverage of between two and five live matches from teams such as Club América, Cruz Azul, Pumas, Toluca, FC Juárez, Necaxa and Tigres.
The partnership will see the Liga MX shared via the OneFootball platform with audiences in numerous countries across Europe, incl. France, Italy, Germany and UK, as well as Latin America, Africa and Asia. The addition of Liga MX to OneFootball’s streaming offering builds on previously announced partnerships with leading domestic top-flight competitions including the Bundesliga, Scottish Premier League and Belgian Jupiler Pro League, as well as trusted broadcasters, such as Sky Germany and ELEVEN.
The new agreement with OneFootball, which adds to MEDIAPRO Group’s extensive experience in the sale and distribution of audiovisual rights of global sports competitions, will extend the international broadcast reach of Liga MX to a vast userbase of young and highly engaged football enthusiasts around the globe.
The MEDIAPRO Group is the global media rights sales agency of the Spanish LaLiga, the Chinese Super League and the Belgian Jupiler Pro League.
