Formula One

Coca-Cola Expands Deal With McLaren Racing

By Taruka Srivastav | March 18, 2019

With the new Formula 1 season getting underway last Saturday, McLaren Racing and The Coca-Cola Company signed a 2019 Formula 1 partnership, following a successful 2018 pilot roll-out at the US, Mexican, Brazilian and Abu Dhabi Grands Prix.

As part of the deal, Coca-Cola will develop consumer events, activities at the points of sale, online promotions, and communication.

Zak Brown, Chief Executive Officer, McLaren Racing, said: “I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team.”

“There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season.”

Ricardo Fort, Vice President, Sports & Entertainment Partnerships, Coca-Cola, said: “We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world.”

Photo above shows McLaren drivers Lando Norris (left) and Carlos Sainz.

 

Formula One