McLaren Racing Renews Broadcasting Partnership With CNBC
January 26, 2021
McLaren Racing and the world-leading business news network, CNBC have announced a multi-year partnership extension which will see CNBC continue as an official partner of the McLaren Formula 1 team.
The partnership, which started in 2018, combines two brands through a shared passion in innovation and leadership, communicating content and commercial activity across CNBC’s global business network. As part of the new agreement CNBC and McLaren will work closely on several thought leadership and strategic events as part of McLaren’s new B2B engagement programme set to launch later this year.
As part of the partnership, the CNBC brand will feature on the McLaren F1 driver overalls of Lando Norris and Daniel Ricciardo, and on the McLaren MCL35M Formula 1 race cars during 2021 and beyond.
Mark Waller, Chief Commercial Officer, McLaren Racing said: “Since 2018, CNBC has been a valued partner of our team and we have collaborated with real success to reinforce the power of the CNBC and McLaren brands across the global business and investor network. After a successful two years, we are delighted to continue to create and amplify content and commercial activity together globally through their world-class network.”
John Casey, President and Managing Director, CNBC International said: “We are delighted to see this partnership with McLaren go from strength to strength. This partnership is built on our shared passion for excellence and leading in our respective fields. We’re looking forward to continuing our journey with the team for what’s set to be an extremely exciting season ahead.”