McLaren Racing expands partnership with Merchants Fleet
October 4, 2023
McLaren Racing has announced a partnership extension and expansion with Merchants Fleet.
Merchants Fleet will continue as an Official Partner of the NEOM McLaren Extreme E Team, while expanding to become an Official Partner of the NEOM McLaren Formula E Team for Season 10 of the ABB FIA Formula E World Championship.
Merchants Fleet is North America’s fastest growing fleet management company. The partnership with the NEOM McLaren Extreme E Team began in November 2021 and focuses on accelerating both brands’ sustainability journeys, and goals to promote DE&I (Diversity, Equity, and Inclusion).
McLaren Racing and Merchants Fleet initially launched the partnership at COP26 and have since gone on to collaborate at Merchants Fleet Annual Fleet and Strategic Summits in 2022. McLaren Racing CEO Zak Brown and NEOM McLaren Extreme E driver Emma Gilmour have spoken alongside Brendan P. Keegan, Chairman, CEO & President of Merchants Fleet, about both brands’ focuses in ESG (Environmental, Social and Governance). Zak and Brendan have also recently joined forces on a regular podcast series, the Fast & Fearless: Accelerating Leadership, discussing the tools of leadership, growth and business.
The partnership will see McLaren continue to support Merchants’ ACCELER8 ESG programme, focussing on electrification and DE&I. Merchants Fleet branding will continue to be present on the NEOM McLaren Extreme E race car, and on the race suits of the drivers.
Ian James, Managing Director, NEOM McLaren Electric Racing and Team Principal, NEOM McLaren Formula E Team, said: “We are delighted to expand our partnership with Merchants Fleet. Adding this valued partner of our NEOM McLaren Extreme E Team to our NEOM McLaren Formula E Team is a significant step for our collaboration as we enter our second season in the ABB FIA Formula E World Championship. We look forward to working together to continue to drive positive change across our industries.”
Brendan P. Keegan, Chairman, CEO & President, Merchants Fleet, said: “This exciting partnership underscores our joint commitment to sustainability through electrification, and our deep dedication to diversity, equity and inclusion (DE&I). We are excited to showcase how a partnership based on the genuine alignment of values, has the potential to drive awareness for these important issues on a global scale.”
