McLaren Racing And Dell Technologies Announce Multi-Year Extension To Their Long-Standing Partnership
October 20, 2021
McLaren Racing has today announced a multi-year extension of its partnership with Dell Technologies. Together they will continue to drive innovation and push the boundaries of human-machine performance on the track and beyond. Their work together does not stop at technology – they will collaborate on programmes to ensure their societal and environmental impact drives success across the industry and help achieve their 2030 goals, focusing on STEM education, diversity and inclusion, and sustainable practices.
The partnership, which began in 2018, strives to grow technological innovation with Dell Technologies’ hardware and software solutions being seamlessly integrated into McLaren’s day-to-day functions including trackside and base operations, fan engagement and guest experience.
During the coronavirus pandemic, McLaren and Dell joined forces to successfully launch McLaren Substitute Teacher, an award-winning video series designed to bring STEM subjects to life through the lens of Formula 1 for students around the world.
Substitute Teacher provides the opportunity to learn from Dell and McLaren’s best and brightest about the analytics, physics, speed, health, and technology that comes together to make F1 happen. This initiative exemplifies both companies’ commitment to STEM education and digital inclusion, proving the vast range and global impact of this partnership.
Additionally, McLaren and Dell will partner together to expand their deep technical relationship and deliver a step change in High Performance Computing (HPC) capabilities. Dell’s HPC helps McLaren study, test and prototype aerodynamic changes to the car – developing a greater technical performance capacity for this season’s car and beyond.
The Dell Technologies brand will continue to be carried on the McLaren F1 MCL35M race cars, the McLaren F1 driver overalls of Lando Norris and Daniel Ricciardo, pit-crew overalls, team shirts, transporters and across the McLaren F1 garage.
Zak Brown, CEO, McLaren Racing said:
“Our partnership with Dell Technologies has enabled innovation across our like-minded organisations and pushes the boundaries with data. The partnership has not only continued to develop from a technical point of view but has seen growth to a wider audience with the successful content series, Dell Substitute Teacher which helps to bring STEM subjects to life for students through Formula 1.
“McLaren and Dell Technologies strive to take important leaps in performance across the board, and as two brands who share the same ethos, the partnership continues to propel us towards furthering this mission.”
Liz Matthews, Senior Vice President of Global Brand & Creative at Dell Technologies said:
“Dell Technologies is honoured to continue growing our partnership with McLaren – working together to show the power of technology in racing and society. How our two companies align beyond the racetrack is truly something special; from our education efforts to better prepare the next generation for the workforce of the future, to creating the fastest Edge device at 220+ MPH, I’m excited to see this partnership flourish for years to come.”
