McLaren-Honda Signs Timely 10-Year Deal With Richard Mille
February 19, 2016
Formula One team McLaren-Honda has signed a new 10-year sponsorship deal with luxury watchmaking brand Richard Mille.
The partnership will see Richard Mille provide watches to the team’s drivers Fernando Alonso and Jenson Button and have their branding appear on the team’s car.
Richard Mille, Chairman and CEO, Richard Mille Horometrie SA, said: “The chance to partner with McLaren is particularly timely: we’ve been evaluating Formula 1 on a restricted basis for several years, but this opportunity has enabled us to engage in a deeper, more meaningful way, with proper focus and effort directed on a major team.
“For everyone at Richard Mille, this will be a thrilling partnership.”
Ron Dennis, Chairman and CEO, McLaren Technology Group, added: “The two brands share a distinct common DNA: a passion for design, technology and aesthetics, and I’m excited about the great work we can achieve together over the next 10 years.”