CNBC F1 Formula 1 McLaren Motorsport Sponsorship

McLaren announces commercial partnership with CNBC

By Shantanu Srivastav | January 24, 2018

McLaren and CNBC have announced a multi-year content and commercial partnership.

McLaren will leverage CNBC’s audience of business leaders and investors to expand its reach.

Zak Brown, executive director, McLaren Technology Group, said: “CNBC is a world-class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values.

“Formula 1 is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula 1 too.”

KC Sullivan, president and managing director, CNBC International, added: “With a shared passion for sporting excellence, CNBC is looking forward to working with the McLaren family of brands to tell the story of cutting edge innovation.”

CNBC F1 Formula 1 McLaren Motorsport Sponsorship