McLaren announces commercial partnership with CNBC
January 24, 2018
McLaren and CNBC have announced a multi-year content and commercial partnership.
McLaren will leverage CNBC’s audience of business leaders and investors to expand its reach.
Zak Brown, executive director, McLaren Technology Group, said: “CNBC is a world-class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values.
“Formula 1 is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula 1 too.”
KC Sullivan, president and managing director, CNBC International, added: “With a shared passion for sporting excellence, CNBC is looking forward to working with the McLaren family of brands to tell the story of cutting edge innovation.”
McLaren and @CNBC announce exciting new multi-year partnership. Find out more here: https://t.co/BHzfUkz4gN pic.twitter.com/xMu8rZcNjD
— McLaren (@McLarenF1) January 23, 2018
