McLaren and Johnnie Walker toast to multi-year extension

By iSportconnect | March 11, 2016

Formula One team McLaren-Honda has agreed a multi-year extension of its partnership with Johnnie Walker.

Diageo’s scotch whisky brand renews a long-standing partnership with the team, having been a partner of McLaren since 2005.

Johnnie Walker Global Brand Director, Guy Escolme said: “Through our renewed partnership we will continue to strive for our global target of 5 million commitments, working alongside our global responsible drinking ambassador Mika Häkkinen.

“We look forward to working with the McLaren-Honda team to inspire a new generation with continued stories of progress, and celebrating every step of the journey.”

McLaren Executive Chairman & CEO, Ron Dennis said: “Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of long-standing commercial partnerships.

“A partnership that has existed for more than a decade provides each party with greater levels of strength and depth – huge positives in today’s fast-moving consumer society.

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