MBrands to Sponsor ISAF Connect to Sailing as Performance Partner

By Community | November 29, 2012

The International Sailing Federation (ISAF) today announced that MBrands International has joined the ISAF Connect to Sailing as Exclusive ‘Performance Partner’ for clothing and personal equipment.

MBrands International is the holding company of two water sport brands; Magic Marine for sailing, and Mystic for extreme water sports.

“Magic Marine is pleased to support a continued initiative that stimulates and supports the sport of sailing in all of its types,” said Max Blom Sr, President and CEO of MBrands. 

“The Connect to Sailing platform can benefit the entire range; from the smallest new youngster to the ocean going cruiser. As a company, we strive to support the growth and introduction to the sports that we also love.”

Dan Jaspers, ISAF Training and Development Manager, commented on the latest partnership: “We have been looking for some time for an Exclusive ISAF Connect to Sailing clothing and personal equipment Partner to complement our initiative with the right blend of existing international brand recognition within the performance domain of sailing as well as dedication towards the growth of the sport at grass roots (participation) level.

“MBrands have demonstrated to us that these fundamentals are at the core of what they strive to provide as a company. We have agreed to a four year partnership which will see many of our emerging and developing nations alike benefit from the products and services that 

“MBrands will bring to this ISAF Training and Development Programmes. I look forward to growing this relationship further over the coming years.”