MB Partners to Represent Kimi Räikkönen’s Commercial Rights
January 30, 2014
Sports agency MB Partners have signed a major client with the announcement that they will represent the commercial rights of 2007 Formula One world champion and current Ferrari driver, capsule Kimi Räikkönen, in collaboration with his management and advisors.
Räikkönen returns to Ferrari this year to join Fernando Alonso for the first of two seasons. He left the team and F1 in 2009 for a career in the World Rally Championship, before heading back to F1 with Lotus in 2012. Räikkönen achieved Lotus F1’s first race win at the 2012 Abu Dhabi Grand Prix and last year secured another victory and a further seven podiums, to finish fifth in the championship standings.
Former F1 driver and now Founder and CEO of MB Partners, Mark Blundell is looking forward to the partnership: “I have known Kimi’s management and advisors for a very long time and as such, we are working closely together on behalf of Kimi. He is without a doubt one of the best F1 drivers on the grid and combined with Ferrari are a powerful commercial proposition.”