Mazda Set to Secure Title Sponsorship of Spain’s LaLiga

Japanese car manufacturer Mazda is reportedly set to replace BBVA as the title sponsor of Spain’s LaLiga.

According to reports in Spain, Mazda will sponsor the top division of Spanish football when the league’s current deal ends with BBVA at the end of the 2015/16 season, with an official announcement expected at some point this week.

BBVA has been a title sponsor of LaLiga since 2008, but confirmed earlier this month that it was ending its association with the league. 

The deal will cerainly see Mazda receive branding and extensive presence across all stadiums in LaLiga and a presence across the league’s digital platforms.

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