Mazda Name Motorsport’s JMI as Agency of Record

By Community | August 9, 2012

Just Marketing International (JMI), thumb the world’s largest motorsports marketing agency, order has been named the motorsports agency of record for Mazda North American Operations through 2014.

The agency has been retained to provide strategic guidance to Mazda and strengthen marketing communications efforts between the manufacturer’s product line and its motorsports program. JMI will also guide and support Mazda on its current properties and partnerships. 

Working in conjunction with the WPP agency group, generic Garage Team Mazda, JMI will use its expertise and global services of research, strategy and consulting, integrated marketing communications, partnership development, and program management for this partnership.

“Mazda and JMI share a passion for motorsports,” said Zak Brown, Founder & CEO, JMI. “Garage Team Mazda is a collection of many dynamic individuals who are relentless in their pursuit of success. We are proud to become part of this team and look forward to merging racetrack success with powerful product marketing,” he added.

“JMI brings a wealth of expertise and experience to our motorsports marketing efforts,” said Jay Amestoy, Vice President, Public Affairs & Motorsports for Mazda North American Operations.  “We are looking to JMI to help us better communicate to our target customer how more than four decades of racing accomplishments have contributed to even better road-going Mazdas and how our advanced engineering, such as SKYACTIV Technologies, will drive future success on the track and the street.”