Maxifuel Secure Title Sponsorship of Leading Indoor Hockey Competition

August 2, 2011

The England Hockey Board has announced a new three-year sponsorship deal with sports nutrition brand Maxifuel.

Maxifuel will become the new title sponsor for hockey’s leading indoor competition, the Super Sixes Championships and Super Sixes Finals, which is scheduled to be held at Wembley Arena on Sunday 29 January 2012. 

The Maxifuel Super Sixes Finals will see the top men’s and women’s teams from the Maxifuel Super Sixes Championships compete at an end-of-season showpiece event featuring both the men’s and women’s finals, plus the men’s semi finals.

Mark Morgan, senior sponsorship manager at Maxifuel, said: “This deal represents a significant investment into hockey for Maxifuel. We see this as an exciting opportunity to help the England Hockey Board to grow the sport from grass roots to the international game, and to ultimately generate future success for the national team.” 

Jonathan Cockcroft, commercial and membership director at England Hockey, added: “Maxifuel has been helping the England and Great Britain hockey teams fulfil their potential on the pitch and I’m delighted that we are expanding our partnership to help take the Super Sixes Championships to a new level.  

“The Maxifuel brand is synonymous with activity, high performance and energy, all of which are in abundance at the pinnacle of hockey’s indoor game. We enjoyed a terrific Super Sixes Finals at Wembley Arena this year and with Maxifuel’s backing we will raise the bar further to create an even more exciting spectator experience in 2012, and beyond.”

Tickets for the Maxifuel Super Sixes Finals at Wembley Arena are on sale from Tuesday 2 August.

Maxifuel also supports England Hockey, as well as the British Triathlon Federation and GB athletes including, Stuart Hayes (Triathlon) Kate Dennison (pole vault), Chris Walker- Hebborn (swimmer) and Andrew Steele (400m).