Maurice Lacroix Becomes FC Barcelona’s Official Watch Partner

Watch brand Maurice Lacroix have announced a three-year partnership agreement with FC Barcelona.

The Swiss company will be the Official Watch Partner of the La Liga champions.

As part of the deal, the watchmaker will launch a “player’s” watch and a sophisticated “executive” model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.

Within Europe’s biggest stadium, the partnership will be communicated through an array of assets such as the 4^threferee LCD screen, giant Maurice Lacroix clocks and an exclusive presence in all VIP areas of Camp Nou.

Josep Maria Bartomeu, President of FC Barcelona, commented: “FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact.”

Marc Gläser, Managing Director of Maurice Lacroix, added: “Maurice Lacroix is proud and very excited about this exceptional partnership. Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team.”

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