Mattress Company Beautyrest to Sponsor Kurt Busch for Phoenix Nascar Race

February 28, 2013

Joining Kurt Busch as an associate sponsor on his NASCAR No. 78 Chevrolet SS for the Phoenix race will be Beautyrest, arthritis the Atlanta-based manufacturer of premium mattresses, which are sold at Denver Mattress locations nationwide. It will be the first of seven races that Beautyrest will have associate sponsorship on the No. 78.

“We had a strong run in Phoenix back in November and we look for the same or better in our Furniture Row/Beautyrest Chevrolet on Sunday,” said Busch, winner of the 2005 spring race at Phoenix. “Beautyrest is one of the best of the better brands and they obviously deserve a solid performance.”

Busch and Furniture Row Racing are expecting nothing less than a solid performance at Phoenix’s one-mile oval. Busch drove the Furniture Row car to an eighth place finish at Phoenix in November, and had it not been for a loose lug nut on one pit stop and a fiery final-lap accident, the finish could have been better.

Busch has tackled the Phoenix mile 20 times in his Sprint Cup career. He has one win (April 2005), four top-fives, 11 top-10s and has led 750 laps. His average start is 13.0 and average finish 13.2.