Match Hospitality AG Appoint Kentaro to Market 2014 World Cup to Middle East
September 19, 2011
Match Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality Programme, has appointed Kentaro as its exclusive agent in the Middle East for the sale of the Official Hospitality Programme of the 2014 FIFA World Cup Brazil™ and the FIFA Confederations Cup 2013.
With the Middle East being one of the hotbeds for football and steadily expanding its footprint on the beautiful game, the agreement constitutes yet another milestone for
Global sales are scheduled to commence in early November 2011 and thereafter Official Commercial Hospitality Packages will be offered exclusively by Kentaro to corporations and individuals based throughout the Middle East.
Jaime Byrom, Executive Chairman of Match Hospitality commented: “Match Hospitality is delighted to announce this partnership with Kentaro, a company with an outstanding track record in the global marketing of football. We are convinced that Kentaro is best positioned to optimally market our large range of hospitality packages in these territories.”
Philipp Grothe, CEO of Kentaro, stated: “We are proud that our networks and experience in the Middle East and Brazil have convinced Match Hospitality to appoint Kentaro as their exclusive sales agent for hospitality packages for the 2014 FIFA World Cup™ and the FIFA Confederations Cup 2013. Kentaro will be able to leverage its expertise for the benefit of customers from a region which has shown its keen interest and involvement in world football.”
The appointment of Kentaro is the latest in a series of agreements for key hospitality markets around the world concluded by MATCH Hospitality in the past four months.
The fast growing network of experienced sales agents underscores Match Hospitality’s commitment to creating an elite corporate hospitality experience at the 2014 FIFA World Cup™ and the FIFA Confederations Cup 2013 in Brazil.
The FIFA Hospitality Programme offers clients premium tickets bundled together with a wide range of services such as facilities at the stadiums (including private suites and lounges, marquee tents, gourmet catering, preferential parking, entertainment and gifts) and optional full hospitality packages, including tourism activities, accommodation and transportation in Brazil.