Match Appoint UFA as German Agent for FIFA Hospitality Sales
May 20, 2011
The worldwide exclusive rights holder of the FIFA Hospitality Programme, purchase Match Hospitality AG, has appointed UFA Sports as its exclusive agent in Germany for the sale of the Official Hospitality Programme of the 2014 FIFA World Cup Brazil and the FIFA Confederations Cup 2013.
MATCH Hospitality Executive Chairman Jaime Byrom stated: “We are very happy to partner with UFA Sports for the sale of hospitality packages in Germany to the numerous German fans, whose passion for the game is well known. UFA Sports is renowned for their strength to create innovative formats that focus on their clients’ wishes and will be able to cater for the tastes of a variety of stakeholders in the game. What is more, the RTL Group behind UFA Sports is a global media player that will additionally leverage UFA Sports´ approach to promote their premium products and services.”
UFA Sports MD Philip Cordes added: “For every football fan in Germany it is a lifetime dream to experience a FIFA World Cup in Brazil. The 2014 Corporate Hospitality Programme offers a top class opportunity to become part of this unique festival. We are looking forward to the partnership with MATCH Hospitality for this prestigious event”.