MasterCard Extends PGA Tour Deal Until 2016

Global payments and technology company MasterCard have renewed their marketing partnership with the PGA TOUR through 2016.

The continued relationship will focus on further providing MasterCard cardholders unique golf experiences, denture privileged access to top PGA TOUR tournaments and properties, as well as golf-related savings and offers.

MasterCard has been a sponsor of the PGA TOUR and Champions Tour since 1995 and presenting sponsor of the Arnold Palmer Invitational Presented by MasterCard since 2004.

“Golf is a passion point for many of our cardholders,” said Chris McWilton, President, U.S. Markets, MasterCard. “The TOUR has helped us to provide our cardholders with golf experiences and access that bring them closer to the game in a truly unique manner. By aligning our brand with the things that matter most to our cardholders, we’re able to deliver on our brand promise and ultimately further cardholder loyalty.”

With the relationship renewal, MasterCard will expand TOUR-related cardholder benefits at key PGA TOUR tournaments and courses, as well as introduce new programs at select tournaments.

“We are excited about the programs that MasterCard is implementing for its cardholders who enjoy watching and playing golf,” said Tom Wade, Chief Marketing Officer of the PGA TOUR. “MasterCard continues to be very creative in developing marketing programs centered on its relationship with the PGA TOUR. MasterCard also has been a vital part of the success of the PGA TOUR and we are pleased to announce this four-year extension. We look forward to working with MasterCard to bring these cardholder programs to life.”