Mars Extends FLW Sponsorship

FLW, the world’s largest tournament-fishing organization has renewed it’s sponsorship of Mars Chocolate North America for the 2013 season.

The Mars Chocolate North America brands that will continue to be featured by FLW include M&M’S and SNICKERS, as well as the addition of the TWIX brand to the stable of Mars anglers.

The brands will be featured across FLW’s multiple platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Three of the most consistent anglers on the Walmart FLW Tour will be representing Mars Chocolate North America as brand ambassadors in 2013. Jim Moynagh of Carver, Minn., who finished 2012 ranked third in FLW Angler of The Year standings, will again be representing the M&M’s brand. Chris Baumgardner of Gastonia, N.C., who had two top-10 FLW Tour tournament finishes in 2012, will once again represent Snickers. Jonathan Newton of Rogersville, Ala., will join the Mars team and represent the Twix brand. Newton has more than $530,000 in career winnings in his nine years as an FLW Tour professional.