Mark’s Named Official Casual Wear Retailer of CFL

Mark’s, a Canadian apparel and footwear manufacturer, has announced a partnership with the Canadian Football League (CFL) to be the official casual wear retailer of the CFL throughout the playoffs and the 101^st Grey Cup on November 24^th in Regina, Saskatchewan.

Mark’s will help ensure that all CFL staff are game-ready by outfitting them with quality outerwear to protect them from the elements during the playoffs and Grey Cup.

“We are thrilled to partner with the CFL throughout the 2013 playoffs, culminating in the 101^st Grey Cup in Regina,” said Harry Taylor, Chief Operating Officer, Mark’s. “Both the CFL and Mark’s are brands with deep connections to Canadians and this partnership allows us to engage with fans in a unique and exciting way as well as showcase how Mark’s can enable Canadians to enjoy the biggest CFL game of the season.”

Mark’s will also gain rights to use the names and logos of CFL member clubs, CFL and Grey Cup logos, player images and trademarks, including official partner status. Additionally, Mark’s will receive unique branding opportunities on-site throughout the playoffs and Grey Cup, including on-field branding, digital exclusivity within category, direct-to-consumer opportunities and access to leaderboard and big box ads on various CFL media properties.

“We are proud and warmed to be welcoming a brand as authentically Canadian as Mark’s to our roster of partners for the playoffs and 101^st Grey Cup in Regina,” said CFL Commissioner Mark Cohon. “Mark’s is a perfect fit for our league. Not only because we are playing our first outdoor Grey Cup since 2010, but because we are two Canadian brands with rich histories and bright futures that will be further strengthened by this strategic partnership.”