The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC International events from 2024 till 2027, in addition to biannual reports for Bilateral Cricket for the same set time period.
The ICC is seeking to appoint a suitably experienced organization that can measure and present the levels of brand exposure delivered to ICC’s commercial partners and the ICC through Event branding touchpoints, specifically digital media valuation, valuation of tangible and intangible non broadcast assets and consumer research.
This RFP is intended to attract responses from financially strong companies with trained personnel and extensive experience in providing similar services, and with the capability to deliver to a world-class standard.
Following the tender process, companies will be notified if their submission was successful.
The RFP is available here.