Social Media Lead, Tennis – LiveWire Sport

LiveWire Sport is a multi award-winning content agency based in London. Our clients include Premier League, Wimbledon, World Rugby, The England & Wales Cricket Board, ATP Media, Eurosport, International Paralympic Committee and Team GB among many others. 

In February 2022, we joined forces with data-driven sports marketing agency Two Circles to rewire sports, taking the company’s headcount across five international offices to 450+. 

Our content services include strategy, consultancy, creative and video production, digital marketing campaigns, and full management and commercialisation of digital and social media platforms.

Although the company has grown considerably in recent years, we still retain our original start-up values from 2011 when we were founded. Fun, creative freedom and regular deadlines contribute to a busy, vibrant and sociable co-working office environment.


We are looking for a Social Media Lead to help us deliver the sport of tennis in new, exciting and innovative ways across social media.

With an illustrious list of tennis clients, we need a creative thinker to oversee a range of content deliverables both during and outside of live events.

The ideal candidate will have a dual passion for tennis and social media, with an in-depth knowledge and understanding of platforms and emerging digital trends.


The roles and responsibilities of the Tennis Social Media lead include the following:

– Ideate and execute real-time and planned social media output across social media platforms

– Bring creative and original thinking to our tennis content services, ideating and developing content to cut-through busy new feeds

– Work with our Creative Studio to brief, direct and manage a diverse range of social-first content projects, from graphic design to video edits

– Cultivate and engage global tennis audiences through industry-leading community management

– Publish to social media channels, as required

– Produce short-form and longer social-first video edits

– Stay on the pulse of sports news, popular culture and current trends, and their relevance to tennis


– At least three years’ experience working in a social media content role, ideally for an agency, sports rightsholder or media organisation

– First-class editorial judgement

– A proven track record of creative and innovative thinking

– Knowledge and experience of multiple social media platform, including TikTok

– Obsessive knowledge of tennis

– Understanding and awareness of social media analytics, especially in helping to guide content strategy

– Ability to lead and set an example for others

– Excellent written and verbal English skills

– Ability to work quickly and accurately under pressure

– Must be able to work weekends, as well as evenings, and be flexible about working patterns

– Experience of using Adobe Photoshop and Premiere Pro, particularly around optimising content for social platforms


– A competitive salary (based on experience) 

– Attractive and flexible benefits package including: 50% off monthly mobile phone bills, 22 days of leave a year, monthly wellbeing contribution and more

– Scope to work at live sporting events depending on client campaigns, briefs and activations

Please email your CV, examples of your work and your salary expectations to We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

World Tennis Tour, Senior Manager – International Tennis Federation




LOCATION: Roehampton, South West London

The International Tennis Federation (ITF) is the world governing body of tennis. Founded in 1913, its purpose is to ensure the long-term growth and sustainability of the sport, delivering tennis for future generations in association with its 210 member nations. The ITF oversees the rules and regulations that govern international and national competition.

The ITF is responsible for the worldwide development of tennis through its highly regarded Development Programme, its Science and Technical department which monitors equipment and technology, and its Officiating department which oversees the education and advancement of officials. The ITF organises over 1,500 weeks of men’s, women’s, and junior tournaments on the ITF World Tennis Tour, and manages the ITF junior team competitions, ITF Beach Tennis Tour, UNIQLO Wheelchair Tennis Tour and the ITF Seniors Tour.

The ITF is the owner and rightsholder of the two largest annual international team competitions in tennis, Davis Cup by Rakuten and Billie Jean King Cup by BNP Paribas and manages the Olympic Tennis Event on behalf of the IOC. The ITF upholds the highest standards of integrity and manages the Tennis Anti-Doping Programme on behalf of the sport and is a partner in the International Tennis Integrity Agency.

Overview of World Tennis Tour (Pro)Department:

The World Tennis Tour team is responsible for delivering the world-wide ITF men’s and women’s professional tournaments, which in 2019 numbered 1,100 tournaments in 80 countries. Tournaments offer prize money of $15,000 and $25,000 (men and women), as well as higher value $60,000, $80,000 and $100,000 tournaments (women only). Following the suspension and subsequent restart of international tennis in 2020 due to the Covid19 pandemic, 2022 is expected to see a return to pre-pandemic tournament numbers.

The Role:

We are looking for an experienced and organised individual to assist the Head, ITF World Tennis Tour, Strategy and Pathway to manage certain key commercial, operational and integrity deliverables of the World Tennis Tour, namely the ITF’s live-scoring data rights contract and live-streaming initiative, the implementation of integrity measures such as accreditation, and management of officiating proposals for World Tennis Tour tournaments.

The individual will combine operational management with strategic and commercial vision to develop and achieve the wider goals of the department and the ITF.

Role and Responsibilities:

• Manage the day-to-day operations of the ITF World Tennis Tour Live Scoring/Streaming team to
ensure full coverage of World Tennis Tour events to meet operational and contractual obligations.
HR: Senior Manager, Tours and Player Pathway – PPT – job description – April 2022
• Work with internal and external stakeholders to develop the existing profile of the live scoring
service, troubleshoot problems in coverage, and oversee the distribution and management of livescoring devices;
• Manage the live scoring of Davis Cup and Billie Jean King Cup ties.
• Develop and implement key commercial and integrity programmes, specifically managing the
increase in live streaming of World Tennis Tour events; manage the match analytics service resulting
from live streaming; act as the lead for and drive the uptake of the ITF’s new accreditation software,
• Act as dedicated point of contact for existing and potential projects with the ITF’s data rights partner,
relating to AV operations: Calendar, Tournament Contacts, Venues etc
• Manage and approve Officiating proposals for ITF World Tennis Tour events to ensure compliance
with minimum officiating standards as well as compliance with live scoring obligations.
• Manage and develop the Live Scoring department team members, providing leadership, guidance,
interpretation and implementation of strategy and measuring performance
• In collaboration with the Head of WTT Strategy and Player Pathway, develop and maintain strong
relationships with external authorities (Regional and National Associations; ATP and WTA,
International Tennis Integrity Agency, Tournament Organisers and commercial partners) to ensure
the ITF’s interests are professionally represented;
• Work with the Head of WTT Strategy and Pathway on developing World Tennis Tour strategic matters
• Work with other departments and colleagues, including but not limited to Legal, Integrity, IT, Finance,
Commercial and Communications.
• Contribute to the overall strategic success of the ITF, with particular emphasis on the Tour and on
forging closer operational relations with the ATP, WTA, Regional and National Associations.
• Undertake other responsibilities and projects as required by the Head, WTT, Strategy & Pathway.

You will have…

✓ Sound experience and understanding of professional tennis, including National Association
activities and structure; professional tennis event operations; officiating structure, processes and
personnel; rules and regulations; and internal and external committees
✓ Strong experience and a proven track record in managing a team effectively, with a focus on the
ongoing personal development of team members
✓ Excellent time management, skilled in delivery of multiple and complex projects and delivering to
hard deadlines
✓ Excellent communication skills with a professional approach
✓ First-rate decision-making and delegation skills
✓ Sound IT, website and social media knowledge
✓ Integrity and accountability
✓ Commercial awareness with diplomacy and tact
✓ Fluent in both written and spoken English; additional European language(s) desirable but not
✓ Flexibility. Hours can be long and weekend travel may be part of the role

Salary & Benefits:

• Excellent salary plus discretionary annual bonus scheme
• Lunch is provided by the ITF (up to £8 per day) when working from the office
• 25 days holiday per annum plus bank holidays
• Group personal pension scheme / Life assurance (subject to conditions)
• Private Healthcare
• Ride2Work (in conjunction with Evans Cycles)
• Free parking on site
• Working hours: based on 35 hours per week. Normal office hours are 9.00am-17.00pm Monday to
Friday. Flexible working hours possible, with core hours of 10am-4pm.

Application Process:

HR: Senior Manager, Tours and Player Pathway – PPT – job description – April 2022

Please email your CV and cover letter to, including WTT Senior Manager in the subject line of your email.

Due to the high volume of applications we receive, we are unable to respond individually to candidates, therefore only
successful candidates will be contacted for an interview. Please note that interviews may be conducted via video call.

Our offices are set up to be Covid-compliant in accordance with Government guidelines. A full risk assessment has been carried out and is available on our website.

As the needs of the business change rapidly this role will change accordingly, therefore this document should be viewed as guidelines which are subject to change.

A DBS check maybe required for the successful applicant.

Equality, diversity & inclusion (EDI) is a fundamental priority for the ITF. Our philosophy focusses on embedding inclusive behaviours and processes across every element of our business practices.