Head Of Social Media – Airspeeder

Head of Social Media Role

Job Title: Head of Social Media, Airspeeder & Alauda Aeronautics

Location: London, United Kingdom

Salary/Rate: £35-£47k DOE

Working Days: Full Time. 5 days per week. Monday to Friday (some weekend work required when on event)

Start date: ASAP

Seniority Level: Mid-level

About the Company:

Airspeeder is an upcoming, next-generation motorsport series for electric flying vehicles. It has been described as the “Formula 1 of the skies”. The series, founded by technology and space entrepreneur, Matt Pearson will be powered by performance eVTOL manufacturer Alauda.

Alauda Aeronautics provides teams with identical craft, known as ‘Speeders’. Teams will be given the freedom to set drivers and create strategy. Races will take place in remote locations across the globe. The speeders are manned racing electric quadcopters that can fly at speeds of up to 200km/h. The races will fuse mixed reality with live telemetry to create an air sport nobody has ever seen before.

At a time of significant digital growth and expansion for both the Airspeeder sport and the Alauda Aeronautics manufacturer of flying vehicles, we’re looking for a talented, highly motivated, proactive and resourceful individual, with a deep knowledge and experience of social media platform growth to join our team in London. This role requires someone with ambition to set the mark within both sport and social media.

Job Description:

As Head of Social Media for the group you will set the social media vision and lead a growing global team of talented Social Content Specialists to successfully manage and develop the social content output for the three brands, ensuring it aligns with the overarching strategy and meets KPIs.

You will also be the main point of contact for some of our biggest clients and responsible for developing image, video, mixed reality media campaigns across multiple channels.

Reporting to the Head of Media, you will work collaboratively to consistently evolve our social content (owned and paid) business strategy.

Developing and expanding relationships with partners, including broadcasters, producers and platforms would have to be within your capability in this role.

The ideal candidate will have strong metric results across a number of social platforms for an existing sports rights holder, and a proven track record of successful campaigns devised and launched.

Having experience with known sports properties or sports agencies would put you at an advantage for this vacancy.

Candidates for the role should aim to provide inspirational and creative thought leadership on ways to reach and gain the attention of target audiences, including motorsport, drone racing, technology, aviation, extreme sports and pop culture.

Can collaborate with business leaders across the organization to identify and purposely create revenue enhancing content across ads, marketing partnerships, merchandise, and content initiatives.

This position is based in our London offices.

About You:

  • Previous sports properties or sports agency experience.
  • Solid experience in social media strategy development and activation.
  • Deep understanding of organic, paid and earned social media principles across key social media platforms globally.
  • Data-driven, analytical mindset, demonstrated knowledge in social media metrics, reporting and analytics.
  • Used to working with and interpreting research, data and social analytics to improve insight, strategy and delivery
  • Strong written and verbal communication skills
  • An understanding of the latest pay-per-click and social media marketing techniques used across the top social media platforms today.
  • Have an understanding of video and image workflow and feedback.
  • Be able to create a killer strategy for engagement
  • Ability to work proactively independently as well as part of a team.

Key Skills and Knowledge:

  • Bachelor’s Degree in Relevant Field; Minimum 5+ years of experience developing and executing Social Strategies and Content in an Agency or Sports Brand Environment
  • In-depth knowledge of the major platforms’ organic and paid features – spanning analytics, optimization, ad-formats, and bespoke content planning.
  • An integrated leader, with experience working not only Social-first campaigns, but also a champion for how the discipline fits into fully integrated 360 campaigns.
  • Can own monthly and weekly digital reporting across social channels.
  • Strong interpersonal skills, ability to work with internal and external partners at all levels, presenting ideas clearly and concisely, both written and verbal.
  • Excellent strategic planning skills with the ability to identify and prioritize projects with competing timelines
  • Keen sense of brand voice/strategy and how to bring it to life.
  • A passion for sports, with an awareness of all UK, European and major worldwide sporting events.
  • A natural knowledge of the Gen-Z audience.
  • Experience across reporting and utlizing tools e.g., Sprout, Hubspot, SEMrush.
  • Highly organized with a positive attitude and a strong desire to get things done.
  • Possesses expertise in Adobe Creative Suite, After Effects, Photoshop and InDesign or other appropriate software applications.
  • Proficient with social media platforms, including but not limited to, Facebook, Twitter, YouTube, Instagram, TikTok, Snapchat.

Supervisory Responsibility

This position manages one social media producer in Australia remotely, and two interns working in London.

General:

  • Able to be an ambassador to the core values of the brand.
  • Be a good communicator with strong relationship management skills.
  • Some travel to shoots in the community, races internationally and partner offices.
  • Some knowledge of technology and motorsport industries.

Airspeeder/Alauda is an Equal Opportunity Employer; employment with us is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Social Media Manager – LDN UTD

About LDN UTD

LDN UTD is the esports org co-owned by Connor Ball. LDN UTD unites professional esports and grassroots gaming with a healthy lifestyle and social issues and has previously held physical and online campaigns around racism, knife crime, diversity, nutrition, loneliness and education, working with stakeholders including the Mayor of London, the Rio Ferdinand Foundation, Bloomsbury Football, Matchroom Sport, and charities including Street League. LDN UTD also develops incredible players from all backgrounds and offers them a platform to play at their best, whilst using professional rosters to amplify and raise awareness around the most important issues in the world today. We have grassroots rosters in Fortnite, League of Legends and FIFA, with a tier 1 Valorant roster in the VCT.

About the role

We’re looking for someone with experience in esports who can vocalise our position on the social challenges facing the global community in a way that feels authentic. We want to continue to build a fandom that believes esports can be a platform for good, and our social media manager is the person to lead that. You’ll have major autonomy over our content messaging from day one, and a key role in working to develop our digital platforms.

Day to day:

  • Implementation of a consistent tone of voice for LDN UTD across our social platforms.
  • Assist with the creation and implementation of marketing strategies for projects involving the LDN UTD brand and our partners.
  • Work closely with our “Head of Content” in the management of content and social publishing.
  • Create and maintain an ongoing social calendar for all channels providing social copy, assets and dates.
  • Actively communicate with our fans, followers and partners across social channels.
  • Match day coverage across social channels.
  • Ensure updates from our matches and events are promptly posted across our social channels.
  • Analyse trends in the esports and video games space to stay on trend and keep the business informed.
  • Produce reports regarding growth and engagement across platforms.
  • Assist and advise content creators with their own social media where necessary.
  • Work with streamers, pro players and other content creators to build campaigns on social media platforms.
  • Seek undiscovered talent and opportunities.
  • Be proactive and not reactive.
  • Have a sense of humour!

Qualifications

  • Experience managing brand or influencer accounts.
  • You are driven. You attack everything you get involved in with massive energy.
  • You are an active member of the esports and gaming community. You know where to find the hardcore fans online and how to make them laugh.
  • You are game and platform agnostic. You like Animal Crossing as much as VALORANT. You see value in console gaming and in PC gaming. You think the Xbox vs. Sony rivalry is silly (it’s obvious which one is better, after all).
  • You have a level of creative experience. You’re proficient with image editing software (maybe Adobe Photoshop? Premiere Pro?) – you may even have edited your best friend’s face onto Ashe’s body and tweeted it.
  • You’re not afraid of numbers. You know that at the end of the day we’ve got to get the engagement and build our follower base to achieve our goals. You can manage social media analytics data and identify ways to achieve more.
  • You’re flexible. You don’t mind working evenings and weekends on occasion. (Days in lieu will be reciprocated)
  • You don’t mind getting stuck in. We are a start-up after all!
  • Fluent in English with excellent grammar and writing skills.
  • UK based and able to work intermittently from our Camden office.

Benefits

  • Join a fast-moving industry and be at the centre of a leading organisation that is going places!
  • High impact position with autonomy to shape the business model.
  • Work in a high calibre team in a fun, flexible working environment based in Camden, London with the best falafel and kebab shop around the corner.
  • Live the true start-up experience and learn how to grow a business from the ground up!
  • £22-26k salary.
  • Discretionary bonus.
  • Company pension.

STARTING DATE ASAP

Apply Now

Content & Social Lead – NBA (London-based)

Position Summary

This position will sit in the Fan Engagement & Direct-To-Consumer leadership team and will primarily focus on developing and implementing an audience-centric content and social strategy that supports our business objectives, leading the development of content initiatives in all forms to build awareness, consideration and preference for the NBA products and services.

Major Responsibilities

  • Develops a framework to create, commission and / or acquire interesting, innovative, funny and relevant content that will connect our brand with target groups around Europe across channels.
  • Leads content development and manages execution of new ideas leveraging internal and external resources
  • Understands the principals of optimizing content for search, user experience and content curation across all publishing channels
  • Ensures ongoing measurement of content performance (acquisition, engagement, and conversion) and reports on effectiveness
  • Hires, develops, leads, and inspires a team of internal and external content creators to achieve the stated goals
  • Spearheads, manages, and oversees social partnerships both within NBA and the sports industry as well as with like-minded brands

Required Skills/Knowledge

  • Passion for all forms of Sports entertainment, digital distribution, and the implementation of new business / digital models
  • Excellent knowledge of content publishing, editing and production software and equipment
  • Ability to plan and manage at both strategic and operational levels
  • Fluency in English and other European language is a plus
  • Proficient in Microsoft Word, Excel, and PowerPoint

Experience Required

  • Minimum of 12 of experience as a respected leader in multichannel content creation, ideally at a Tier 1 content organization in Europe or the U.S.
  • Experience creating compelling stories/messages for specific target demographics
  • Proven experience hitting key social KPIs: social engagement & audience traffic growth
  • Proven track record in building, growing and managing teams

Educational Background Required

  • Bachelor’s degree required
  • Master’s degree in Journalism, English, Marketing or related discipline. Master’s degree is a plus