Social and Digital Content Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognisable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success. Off the court, we’re also deeply committed to social responsibility. NBA Cares leads the league’s involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.This position is part of the Social, Digital, and Original Content group which focuses on identifying, crafting, distributing, and publishing content for the NBA’s social and digital platforms and its many domestic and international partners throughout the world. This position supports the NBA, WNBA, G League, and the NBA 2K League. As the demand for content on each league’s social and digital platforms continues to grow, this is your opportunity to grow with us in a fast paced, creative, and collaborative environment. This is a full-time position based out of the Secaucus, New Jersey office.

Major Responsibility:

  • Oversee the nightly content creation process, output & distribution across NBA, WNBA, G League, NBA 2K League and Jr NBA Championships
  • Support the development of owned-and-operated and direct-to-consumer content strategy
  • Work with the Digital and Social Content team to develop a content plan for priority tentpole events throughout the NBA season
  • Communicate content trends and industry shifts, including implications and recommendations, to internal and external partners
  • Oversee a team of content creators and editors
  • Point person for the Content Creation team when handling Partnership requests during the NBA season and ideating on new franchises to help bring in additional revenue.
  • Point person for issue-spotting & trouble-shooting video content
  • Coordinate content coverage for live events with league platform owners
  • Actively participate in individual league & department meetings to better understand how content can best support multiple business objectives

Required Skills/Knowledge:

  • Deeply knowledgeable and passionate about the NBA, WNBA, G League, NBA 2K League & Jr NBA Championships and the players, coaches, and teams 7+ years of experience developing and creating content for a major brand
  • Experience managing a large team of creators
  • Have knowledge of basketball analytics and the rules of the game
  • Background in digital, social, photos and graphics production/editing or video content production
  • Strong writing and communication skills, as well as ability to execute editorial judgment
  • Ability and willingness to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Ability and willingness to work both independently, and as part of a team
  • Created and managed social accounts or social activations on behalf of a major brand
  • Understand social analytics & trends to know the best types of content to use on respective platforms

Education:

  • Bachelor’s Degree in Communications or related field preferred

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Coordinator, Partnership Marketing – MLS

The Coordinator, Partnership Marketing for Major League Soccer/Soccer United Marketing is responsible for coordinating the day-to-day execution of all activities within assigned Partner Accounts. As an integral member of the account team, the Coordinator is responsible for delivering the highest level of client service while at the same time acting as an MLS/SUM consultant to ensure that effective programs are created and implemented across the enterprise. The assigned accounts could also have exposure to other properties such as Leagues Cup, Mexican National Team and Concacaf.

Responsibilities

Primary Responsibilities

  • Support day-to-day communication with select clients, including:
    • Scheduling and tracking weekly calls
    • Collaborate effectively with internal departments (Brand marketing, Operations, Creative Services, Legal, Consumer Products, etc.) on partner driven elements or programs and ensure they are communicated and completed successfully
    • Address issues and provide solutions to meet partner needs
    • Oversight of asset delivery
    • Preparing and delivering of internal and external documents including but not limited to reporting, executive summaries, asset trackers, weekly call agendas and recaps, etc.
    • Serve as an internal expert and resource on managed partners
    • Facilitate special requests as needed
  • Proactively generate new ideas for new sponsorship opportunities including in-game elements, retail promotions, to grow partner business
  • Assist in the day-to-day management of program budgets, ensuring that sponsor promotions are within budget and invoices are processed in a timely manner
  • Coordinate creative approval of all partner assets, ensuring submissions are brand compliant and in-line with contractual guidelines
  • Liaise closely with Partnership Marketing Operations on fulfillment of contractual assets including ticket pools, player appearances, pre-game field experiences, etc.
  • In conjunction with Partner Media Management team, assist with implementation of partner specific digital, social, and content programs
  • Work with internal and external team members to provide issue resolution for partners
  • Participate on PM internal task forces as needed
  • Assist with special projects as requested by Senior Manager
  • Additional responsibilities as assigned

Qualifications

  • Bachelor’s Degree
  • 1+ years of experience

Required Skills

  • Previous experience in brand activation and client relationships
  • Strong partnership management and execution skills
  • Superior organization, project management skills and attention to detail
  • High level of commitment to quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, team environment
  • Ability to identify problems and their root causes, and to develop and recommend effective solutions
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
  • Proficiency in Word, Excel, PowerPoint Outlook, and Data Management Systems
  • Demonstrated decision making and solutions oriented.
  • Meticulous with the ability to multi-task and meet deadlines with minimal supervision
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Desired

  • Knowledge of the sport and entertainment industry, soccer specific knowledge is a plus

Coordinator Communications PGA TOUR Americas & PGA TOUR Pathways – PGA TOUR

This position is responsible for the creative development and implementation of PR plans for PGA TOUR Americas and its members and tournaments, as well as supporting the other PGA TOUR Pathways, under direction of the Senior Director of Communications.

Qualifications

  • Bachelor’s degree in communications, journalism
  • 2 years prior full-time experience in communications or public relations required
  • Prior exposure to golf tournament or sports event communications preferred
  • Demonstrated capacity to communicate effectively within and across diverse groups
  • Organizational skills and attention to detail
  • Proficient with MS Office Software applications
  • A professional image, willingness to travel, and ability to work as a team is essential
  • Proficient writer, editor, idea pitcher and public speaker
  • Experienced in social media applications

Responsibilities/Duties

  • Support the year-round promotion of PGA TOUR Americas and PGA TOUR Pathways to increase year-round media engagement and coverage for co-sanctioned events on local and national platforms.
  • Contribute to development and management of communications counsel with pre-determined events annually to ensure tournament and title PR needs are exceeded and elevated on an annual basis.
  • Support the local, national, and international promotion of PGA TOUR Americas members and individual storylines in traditional and digital applications.
  • Assist in oversight of media center at PGA TOUR Americas events, including pre-tournament credentialing, player and course access for media members, informational document distribution, press conferences and interview requests.
  • Produce and distribute daily notes document after tournament rounds to ensure coverage on PGA TOUR-owned platforms as well as local and national distribution.
  • Contribute to fulfillment of informational statistics and interview requests from media, tournaments, and broadcast partners.
  • Manage PGA TOUR Americas’ online presence, including updated player bios, posting articles, etc.
  • Collaborate with the PGA TOUR Americas digital team with content creation and implementation across .com and social platforms, including photography and video needs, as well as onsite interviews.
  • Assist Senior Director of Communications with press conference needs, as well as tournament teams and Tournament Business Sponsor Relations leads with media day guidance and materials.
  • Development of relationships with PGA TOUR Americas staff, players, agents and media to establish a trusted working environment from which to collaborate and promote Tour initiatives.
  • Assist PGA TOUR/Korn Ferry Tour communications team with media official needs at 1-2 co-sanctioned events annually, working closely with local and national media to promote TOUR players during tournament week.
  • In support of the PGA TOUR’s Storytelling efforts, collaborate with assigned TOUR players via Catalyst program to consistently update dossiers that will enhance television coverage, build content for PGA TOUR platforms and better identify media opportunities in the overall effort to build player brands
  • Support internal communications efforts including Daily Clippings.
  • Assist in the implementation of PGA TOUR Americas IMPACT efforts by uncovering impactful storylines in communities through local charities and highlighting those opportunities through written word and video production with social channels.
  • Support the Tournament Business Sponsor Relations department in their efforts to provide recap reports to each tournament by providing various materials used for reporting media value.
  • Support department’s corporate communications function and special assignments.
  • Draft press releases for PGA TOUR Americas and PGA TOUR Pathways.
  • Special Projects or other duties as assigned.

Manager, Affiliate Sales & Content Distribution – NFL

The NFL Media group is seeking a Manager, Content distribution & Affiliate Sales to support distribution efforts, strategy and sales for NFL Network, NFL Red Zone, and new content distribution initiatives for NFL Media including NFL Media’s FAST channel.

Responsibilities

  • Play a key role in developing the strategy and the negotiation of content distribution agreements with new and traditional content platforms, including virtual and facilities based multi-channel programming distributors, as well as new content agreements with established and new digital/OTT platforms.
  • Strategic and analytical thinker that is able to understand and communicate high-level concepts and objectives into practical communication, planning and implementation of those objectives.
  • Develop and implement strategies for NFL Network, NFL Red Zone, and new content initiatives for NFL Media that grow consumption, drive distribution and increase revenue.
  • Liaise with existing and new content distribution partners in an effective and thoughtful way, at a level required for the NFL’s content partners.
  • Partner management including post-deal rollouts, operational and compliance efforts, day-to-day interactions with clients, and develop an understanding of client priorities to help identify distribution and partnership opportunities.
  • Support NFL Network’s video-on-demand (both VOD and AVOD) and TV everywhere (TVE) offerings.
  • Support content distribution process including affiliate authorizations, database management, client hospitality/events, industry/client trade conferences, etc.
  • Ability to work and communicate with legal, finance, product and marketing as integral partners in accomplishing objectives.

Required Qualifications

  • 3-5 years of experience in content distribution and affiliate sales or similar position in sports, digital and/or entertainment media.
  • Bachelor’s degree

Preferred Qualifications

  • Affiliate sales and distribution experience preferred
  • Adept at communication, client interfacing skills, negotiation and possessing a solid understanding of contracts
  • Understanding of broader media landscape and trends
  • Experience in sports or cable television industry preferred
  • General understanding of emerging content distribution trends and business models

Other Key Attributes / Characteristics

  • Proven ability to think strategically and analytically.
  • Proven ability to work as a team member across company divisions.

Social and Digital Content Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.Off the court, we’re also deeply committed to social responsibility. NBA Cares leads the league’s involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.This position is part of the Social, Digital, and Original Content group which focuses on identifying, crafting, distributing, and publishing content for the NBA’s social and digital platforms and its many domestic and international partners throughout the world. This position supports the NBA, WNBA, G League, and the NBA 2K League. As the demand for content on each league’s social and digital platforms continues to grow, this is your opportunity to grow with us in a fast paced, creative, and collaborative environment. This is a full-time position based out of the Secaucus, New Jersey office.

Major Responsibility:

  • Oversee the nightly content creation process, output & distribution across NBA, WNBA, G League, NBA 2K League and Jr NBA Championships
  • Support the development of owned-and-operated and direct-to-consumer content strategy
  • Work with the Digital and Social Content team to develop a content plan for priority tentpole events throughout the NBA season
  • Communicate content trends and industry shifts, including implications and recommendations, to internal and external partners
  • Oversee a team of content creators and editors
  • Point person for the Content Creation team when handling Partnership requests during the NBA season and ideating on new franchises to help bring in additional revenue.
  • Point person for issue-spotting & trouble-shooting video content
  • Coordinate content coverage for live events with league platform owners
  • Actively participate in individual league & department meetings to better understand how content can best support multiple business objectives

Required Skills/Knowledge:

  • Deeply knowledgeable and passionate about the NBA, WNBA, G League, NBA 2K League & Jr NBA Championships and the players, coaches, and teams 7+ years of experience developing and creating content for a major brand
  • Experience managing a large team of creators
  • Have knowledge of basketball analytics and the rules of the game
  • Background in digital, social, photos and graphics production/editing or video content production
  • Strong writing and communication skills, as well as ability to execute editorial judgment
  • Ability and willingness to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Ability and willingness to work both independently, and as part of a team
  • Created and managed social accounts or social activations on behalf of a major brand
  • Understand social analytics & trends to know the best types of content to use on respective platforms

Education:

  • Bachelor’s Degree in Communications or related field preferred

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Manager, Communications – NFL

This position will work with the Director, Communications to develop and implement communications strategies to increase the visibility around all aspects of the NFL’s corporate social responsibility and community relations efforts. This includes but is not limited to community relations initiatives such as Crucial Catch, Salute to Service, NFL Green; social responsibility efforts such as domestic violence and sexual assault; promotion of the NFL Foundation’s programs, Player Care Foundation, etc.

Responsibilities

  • Serve as a contact with media to help drive placements in high-profile and local outlets.
  • This position will also work across all social responsibility and community relations departmental verticals to help promote business, community endeavors and organizational engagement.
  • Work with partners, affiliates, vendors, NFL clubs, League executives, and other external outlets as needed.
  • Help plan and execute press conferences, media availability, releases and story placement at community events and activations throughout the year and at our major tentpole events (Super Bowl, Draft, Kickoff and Pro Bowl, etc.).

Required Qualifications And Experience

  • Bachelor’s degree in related field
  • Minimum 5 years of communications experience, with relevant experience working within the advocacy, community relations, government or nonprofit sectors.
  • Excellent knowledge of the PR field including media relations, executive/talent preparation, media training, storytelling and story placement, and event coordination.
  • Must possess strong written and verbal communications skills and excellent work ethic.
  • Strong relationships with key national and local media.
  • Ability to participate in and support cross-departmental activities in public relations and community relations.
  • Excellent organizational skills and strong multi-tasking skills.
  • Ability to proactively identify and promote programs, employing cutting edge communications tools and strategies.

Other Key Attributes / Characteristics

  • Knowledge and experience with corporate social responsibility work.
  • Anticipates next steps and sets high standards in all they do.
  • A creative, imaginative individual who thinks outside the box.
  • Intellectual curiosity and a proven track record delivering high-quality work.
  • A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the League.
  • This individual will be creative and proactive, with the capacity to be a hands-on, sleeves-up team player.
  • An individual enthusiastic about working in a diverse environment.

Travel

  • This position requires travel during season/pre-season, including on weekends

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms /Expected Hours Of Work

  • NFL employees are required to work 40 hours per week
  • This role will require frequent work on nights, weekends, and holidays
  • FLSA exempt
  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

Digital Content Strategy & Analytics Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary: This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals. In this specific role, your responsibility will be to lead content reporting and optimization across social and digital platforms. Your focus will be on enabling better data-driven decision-making through analytics for the Content, Product and Strategy teams focused on increasing engagement, retention, and revenue across our digital properties. Success in the role requires a keen ability to connect dots, tell stories through data and close the gap between research and actionable insights.

Major Responsibility:

  • Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
  • Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
  • Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
  • Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
  • Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
  • Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA’s holistic content strategy approach
  • Communicate insights and recommendations to leadership in a clear and concise manner

Required Skills/Knowledge:

  • 4+ years working in an analytical, research or content marketing role
  • Demonstrated ability to conduct data analysis, deliver actionable insights, and work directly with stakeholders to implement and measure recommended actions
  • Knowledge of and experience with social media and digital analytics, listening and measurement tools (i.e. – Adobe, CrowdTangle, Facebook Insights, YouTube Analytics, etc.)
  • Experience with data visualization platforms such as Tableau and Power BI is preferred Working knowledge of SQL, Python or R is a plus Technology-savvy with an understanding of evolving media and content landscape and trends
  • Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
  • Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
  • Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
  • Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
  • Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
  • Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA’s holistic content strategy approach
  • Communicate insights and recommendations to leadership in a clear and concise manner
  • Knowledge of basketball and a passion for the NBA and sports is helpful and welcome

Education:Bachelor’s DegreeSalary Range: [[$160,000.00 – $180,000.00]]We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Digital Content Strategy & Analytics Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary: This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals. In this specific role, your responsibility will be to lead content reporting and optimization across social and digital platforms. Your focus will be on enabling better data-driven decision-making through analytics for the Content, Product and Strategy teams focused on increasing engagement, retention, and revenue across our digital properties. Success in the role requires a keen ability to connect dots, tell stories through data and close the gap between research and actionable insights.

Major Responsibility:

  • Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
  • Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
  • Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
  • Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
  • Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
  • Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA’s holistic content strategy approach
  • Communicate insights and recommendations to leadership in a clear and concise manner

Required Skills/Knowledge:

  • 4+ years working in an analytical, research or content marketing role
  • Demonstrated ability to conduct data analysis, deliver actionable insights, and work directly with stakeholders to implement and measure recommended actions
  • Knowledge of and experience with social media and digital analytics, listening and measurement tools (i.e. – Adobe, CrowdTangle, Facebook Insights, YouTube Analytics, etc.)
  • Experience with data visualization platforms such as Tableau and Power BI is preferred Working knowledge of SQL, Python or R is a plus Technology-savvy with an understanding of evolving media and content landscape and trends
  • Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
  • Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
  • Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
  • Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
  • Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
  • Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA’s holistic content strategy approach
  • Communicate insights and recommendations to leadership in a clear and concise manner
  • Knowledge of basketball and a passion for the NBA and sports is helpful and welcome

Education:Bachelor’s DegreeSalary Range: [[$160,000.00 – $180,000.00]]We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Brand Manager, World Cup 2026 – FIFA

At FIFA World Cup 2026, our vision is to unite the world through the greatest, most innovative and inclusive sporting event of all time.

The 2026 World Cup will mark the first time that the tournament will be hosted by three countries: the United States, Canada, and Mexico. This new format redefines excellence; generating unique opportunities for greater participation and engagement from fans and players. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Sitting within the Commercial Department, Brand (along with Host City Rights Management, Commercial Rights Delivery, Partnerships integration, Licensing and Retail, and FIFA Fan Festival) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the community.
Reporting organisationally to the Senior Manager of Brand, the Brand Manager will help serve marketing efforts for the FIFA World Cup 2026 that for the first time ever, is hosting 48 teams and 1,200+ players across 3 countries and 16 venues. This role will be responsible for managing all aspects related to branding, marketing, and communication, ensuring a consistent and impactful presence. Further, this role will oversee the creation of strategies that enhance the FIFA brand perception.

The main responsibilities of the Brand Manager for the FIFA World Cup 2026 include:

  • Plan and successfully execute all assigned promotional and sponsorship activities as per the Marketing calendar
  • Coordinate activities of all FIFA departments involved in the preparation and implementation of any promotional activations by preparing the project plan ensuring integration of all teams in its development. Proactively manage changes in the project scope
  • Identify relevant and meaningful promotional opportunities, showing a proactive and solution driven approach
  • Develop and deliver integrated marketing communications, promotional platforms, and digital rights strategy using a mixture of online and offline channels
  • Acting as the focal point, manage the day-to-day relations with Host Cities ensuring accurate positioning of the FIFA emblem
  • Fully integrate Sponsors, Vendors, Organizers and Stakeholders in all plans, ensuring clear expectations are shared and any issues escalated as required
  • Establish and maintain relationships with key event Organizers, Agencies, and internal Stakeholders
  • Set up KPI’s and monitor promotional activities , highlighting issues/risk areas, if applicable

The specific competencies we require for this position are:

  • Minimum 5 years of experience in a similar role
  • Proven track-record in managing complex projects with multiple clients
  • Experience in brand protection and promotion
  • Experience in the Sports industry an advantage
  • International or experience working in organizations with international offices/staff
  • Senior-level management experience
  • Fluent in English
  • Proficiency in Spanish an asset

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

Global Fan Marketing Strategy Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

The Global Fan Marketing Strategy Lead will develop and activate marketing campaigns that deliver a consistent, seamless, fan-centric experience across all channels and drive business outcomes across markets, including tune-in/ viewership, app downloads, subscriptions, and overall fan engagement! The role is part of an exciting and growing Marketing team with the mission to discover, inspire and engage fans worldwide.

Major Responsibilities:

  • Demonstrate a strong understanding of NBA fans and leverage consumer insights to develop go-to-market strategies to grow fan engagement
  • Orchestrate and implement 360° integrated fan marketing strategy and plans for global campaigns that incorporate multi-channel platforms such as TV, digital, out-of-home, email, social, paid media, and experiential activations
  • Drive integrated marketing planning to support key global NBA tentpoles (e..g, All-Star Voting, Play-In Tournament, Playoffs & Finals) and support the development new tentpoles to drive additional fan engagement (e.g., NBA Rivals Week, Election Day)
  • Support Fantasy & Gaming marketing efforts (e.g, NBA Pick’Em) to drive fan engagement with key NBA fan segments
  • Develop strategies to engage key growth segments (e.g., youth) to help build the next generation of global NBA fans
  • Partner with the brand and creative team to bring key positioning, messaging, and creative to life in support of global tentpole campaigns
  • Implement the look, feel, and voice of the brand across all fan touchpoints, effectively communicating key value props and differentiators to fans
  • Work with the key internal partners and regional marketing teams to best leverage campaigns and ensure consistent end-to-end experience
  • Develop partnerships and promotions that help broaden awareness, elevate our brand, and acquire fans
  • Establish key performance metrics that align with business objectives
  • Measure and analyze the efficiency of programs, optimizing performance throughout a campaign and working hand-in-hand with the Marketing Analytics team to provide insights and key findings

Required Skills/Knowledge:

  • 5-7 years of experience in Marketing, driving fan-centric multi-channel campaigns and programs; sports experience is a plus
  • Cross-functional leader who thrives in a matrixed, collaborative environment
  • Ability to influence and engage teammates and peers
  • Proven track record of building consensus and delivering results
  • Outstanding verbal and written communicator who can clearly convey market dynamics, strategies, tactics, rationale, and results to peers, partners, and agencies
  • Strong project management skills to drive campaigns to completion
  • A solutions-oriented problem solver
  • Extensive consumer and content marketing experience required
  • Experience briefing and managing creative, media, and research agencies
  • Upbeat, hard-working, and able to collaborate well across the marketing team & broader organization
  • Results-driven and metrics oriented

Education:

  • Bachelor’s degree required

Salary Range:

  • $110,000 to $125,000 per year

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.