Brand Manager, World Cup 2026 – FIFA
FIFA

At FIFA World Cup 2026, our vision is to unite the world through the greatest, most innovative and inclusive sporting event of all time.

The 2026 World Cup will mark the first time that the tournament will be hosted by three countries: the United States, Canada, and Mexico. This new format redefines excellence; generating unique opportunities for greater participation and engagement from fans and players. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Sitting within the Commercial Department, Brand (along with Host City Rights Management, Commercial Rights Delivery, Partnerships integration, Licensing and Retail, and FIFA Fan Festival) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the community.
Reporting organisationally to the Senior Manager of Brand, the Brand Manager will help serve marketing efforts for the FIFA World Cup 2026 that for the first time ever, is hosting 48 teams and 1,200+ players across 3 countries and 16 venues. This role will be responsible for managing all aspects related to branding, marketing, and communication, ensuring a consistent and impactful presence. Further, this role will oversee the creation of strategies that enhance the FIFA brand perception.

The main responsibilities of the Brand Manager for the FIFA World Cup 2026 include:

• Plan and successfully execute all assigned promotional and sponsorship activities as per the Marketing calendar
• Coordinate activities of all FIFA departments involved in the preparation and implementation of any promotional activations by preparing the project plan ensuring integration of all teams in its development. Proactively manage changes in the project scope
• Identify relevant and meaningful promotional opportunities, showing a proactive and solution driven approach
• Develop and deliver integrated marketing communications, promotional platforms, and digital rights strategy using a mixture of online and offline channels
• Acting as the focal point, manage the day-to-day relations with Host Cities ensuring accurate positioning of the FIFA emblem
• Fully integrate Sponsors, Vendors, Organizers and Stakeholders in all plans, ensuring clear expectations are shared and any issues escalated as required
• Establish and maintain relationships with key event Organizers, Agencies, and internal Stakeholders
• Set up KPI’s and monitor promotional activities , highlighting issues/risk areas, if applicable

The specific competencies we require for this position are:

• Minimum 5 years of experience in a similar role
• Proven track-record in managing complex projects with multiple clients
• Experience in brand protection and promotion
• Experience in the Sports industry an advantage
• International or experience working in organizations with international offices/staff
• Senior-level management experience
• Fluent in English
• Proficiency in Spanish an asset

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

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