Commercial Manager, Race Promotion – Formula 1

About The Role

Race Promotion is a key pillar of Formula 1’s business, contracting and delivering the live platform where fans can experience the thrill and entertainment of the sport. The Race Promotion Team works with Promoters of existing races as well as negotiating the inclusion of new races on the Championship calendar, in line with Formula 1’s strategic commercial objectives. 

As part of your role, you will be responsible for support in developing new business alongside race promoters and further 3rd parties to enhance F1 revenue streams within the Race Promotions department.

Formula 1 has longstanding commercial relationships with a diverse range of Promoters, your role will include building on these on and off-track partnerships, as well as ideating and creating additional assets, with a goal of increasing commercial opportunity and exposure.

Responsibilities

  • Supporting the Head of Race Promotion in executing on Formula 1’s business strategy of growing the future race calendar to up to 25 races, which will include the research, evaluation, prospecting, and negotiation of potential new race locations.
  • Operating across departments to create the greatest opportunity for the business in new race locations.
  • Working closely with race relationship managers to understand all revenue opportunities that present themselves in and around races.
  • Collaborating with Race Promoters on their commercial strategy, ensuring maximum ROI of the event to all stakeholders.
  • The ideation and creation of new year-round event assets that can be rolled out on and off track with a key driver for the race promotion business in creating revenue opportunities in local market via experiences and physical activation.
  • Working with 3rd parties, agencies and promoters in development of scalable projects that can engage cross department F1 business including digital, partnerships & marketing.

About You

  • Able to see a commercial proposal through from concept to delivery.
  • Proven experience in international live events and within the sports industry.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership.
  • Understanding of the importance of relationships and event benefits to a host city.
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from end to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, collaborative and thoughtful team player.

VP Director of International Marketing – WWE

VP / Director of International Marketing

Location: London (Approx. 15-20% travel)

Reporting into the EVP, Marketing

The VP / Director of International Marketing is responsible for setting and executing marketing strategies for WWE’s key international markets. The position works closely with the International Business team to lead strategic initiatives, support growth and revenue across all lines of business. A key priority is to build and maintain a high performing team, with exceptional interpersonal skills and ability to thrive in a fast-paced environment. Key stakeholders include International Business, Marketing, Data & Insights, Strategy, Talent & Entertainment Relations, Live Events, Media & Social & Creative. Good relationship management with external stakeholders is key as we have several broadcast partners that this role would be closely aligned with.Responsibilities

  • Co-own all marketing and communications strategies across all channels and product categories working with the key stakeholders for all revenue lines, Communications & Brand.
  • Have a proven track record building omni-campaigns and high-performing activations that drive traffic, tickets, subs, and revenue growth.
  • Develop and implement global marketing programs that support all channels including Media Rights, Live Events, Retail, Wholesale, Ecommerce, and Licensing.
  • Create and execute the marketing growth & strategy plans for UK, APAC, India and EMEA regions.
  • Align all marketing efforts to measurable KPIs that support overarching business goals.
  • Ensure cross-functional synergy with all departments including E-commerce, Live Events, Merchandising, Retail, Licensing and Communications.
  • Collaborate with the Media, Social, and Ecommerce teams to map and develop relevant product storytelling that support key launches and merchandise priorities.
  • Ideate and execute international Premium Live Events (PLE’s), brand / client events and product activations that drive traffic, exposure, and revenue.
  • Support customer research & CRM international initiatives to garner actionable insights to execute.
  • Partner with creative services to ensure timely delivery / distribution of brand assets for all international markets.
  • Foster relationships with internal / external business partners to mine opportunities for the brand and business.
  • Stay on top of industry trends and research opportunities within partnerships, media, experience, and brand storytelling.
  • Track and reconcile the international marketing budget in partnership with the finance team.
  • Oversee strategy, planning and implementation of marketing campaigns to drive all revenue-generating businesses and brand awareness internationally.
  • Manage strong relationships with key external partners e.g., BT in the UK, collaborating on marketing efforts with compelling positioning and messaging.
  • Partner with global marketing, community, and sales/partnership teams to maximize key promotional initiatives internationally.
  • Lead the development of the detailed channel plans, annual forecasts, and quarterly submissions in line with key performance metrics.
  • Execute quarterly customer planning, supporting the events calendar and the QBR review process.
  • Analyze campaign performance across channel mix optimization to meet agreed targets.
  • Work with the Creative & Partnerships teams on launches e.g., talent signings or new platforms / partnerships / products and establish a ‘go to market’ marketing process for the international team.
  • Effectively manage any retained agencies and other third-party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.
  • Nurture strong relationships with the Content, Media & Creative teams that allows the Talent & Content to be maximized. Develop quarterly plans to reflect the Content & Event schedule, Community and brand activity and use these to grow and engage international audiences.

Knowledge, Skills, And Experience

  • 10-15+ years marketing experience ideally across multiple international territories and media platforms.
  • Excellent people skills with strong leadership qualities to build a new international marketing team.
  • A holistic marketeer with a proven track record across the entire marketing mix and through the line campaign management.
  • Experience developing innovative & creative marketing concepts / programs that resonate with consumers.
  • Ability to manage a global team of marketers that deliver market driven strategies and revenue growth.
  • Results driven with a strong analytical ability, able to demonstrate results and progress to plan.
  • Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior leaders / partners, as well as the ability to successfully partner with employees across all levels and lines of business
  • Clear & knowledgeable digital strategic thinking that inspires innovative & effective work.
  • Understanding of tools and techniques used in marketing and audience development.
  • Solution-oriented, self-motivated, results-oriented.
  • Excellent budgetary skills demonstrating efficiency of spend & effectiveness.
  • Understanding of econometric and attribution modeling across the marketing funnel.
  • First class program management skills and ability to balance short term delivery targets and marketing campaign requirements with longer term development of transformational change.
  • Extremely strong communication skills, with the ability to work collaboratively with key stakeholders across a fast moving, multi-faceted organization.
  • Strong negotiating and influencing skills, demonstrated both through relationships with internal stakeholders and third-party agencies.
  • A creative and critical eye for creative assets and used to working with creative teams.
  • Ability to work under pressure and to tight timescales.
  • Wider brand and marketing experience as an experienced and well-rounded marketer.
  • Technical knowledge of data structure, attribution & analytics.
  • Leadership capability to drive high performing teams.
  • Strong communication skills and able to build relationships and influence at all levels internally and externally.
  • Excellent interpersonal and communication skills with an ability to communicate and present ideas/strategies to different audiences and a passion for finding solutions to enhance performance.
  • Excellent stakeholder management skills. A good influencer with an ability to build and maintain strong relationships at all levels.
  • Well-organized with excellent attention to detail and the ability to multitask.
  • Comfortable working in a fast-paced, dynamic environment.
  • Experience of the Sports Entertainment / Media industry is desirable but not essential.

Internal Communications Manager – FA

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

90 minutes to change our world

The Role

To deliver The FA’s internal Communications strategy, playing a crucial role in connecting all parts of the organisation and ensuring colleagues feel informed and engaged.

This role sits within both the Communication and HR Divisions.

Key Accountabilities

  • To lead, write and deliver The FA’s Internal Communications strategy, with the flexibility for a variety of scenarios during this period of uncertainty and beyond.
  • Deliver integrated internal communications campaigns across all areas of the business e.g. EDI and Mental Health & Wellbeing.
  • To support the delivery of all companywide messaging, working closely with the HR Team, Mark Bullingham and other SMT members to ensure messages are delivered in the right way, at the right time.
  • Provide recommendations on content, messaging and tone of voice for CEO, COO and HRD for internal audiences.
  • Provide copywriting support where required e.g. updates, speeches, addresses and Q&A documents.
  • Provide a holistic view of communications activity to ensure synergy between messaging for external stakeholders and internal staff.
  • Contribute to The FA’s wider engagement strategy and support the delivery of associated events, e.g. Town Halls and all colleague conferences.
  • To produce the weekly internal newsletter, ensuring it remains both informative, engaging and tonally reflective of the current scenario.
  • Maintain all staff communication platforms i.e. Team Talk and Yammer with the latest news and information.
  • Providing signposting and support for employees where required.
  • Provide continued support for the wider Communications team, including external communications and PR expertise where required.
  • Execute additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.

What we are looking for

Essential

Experience

  • Experience of working in an internal communication role.

Technical Skills

  • Highly effective communication skills.
  • Excellent writing skills.
  • Understanding of CRM use and best practice.
  • Advanced Microsoft Office.
  • Ability to collaborate and work across different stakeholders, both internal and external.
  • Adaptable and agile in responding to different business priorities.
  • Commercial/business acumen.

Desirable 

Experience

  • Experience of working in a sport environment.
  • Experience of working in a Not For Profit organisation.

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary.

Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George’s Park or our Processing Centre.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

Sales Manager – InCrowd

The Role

We are looking for a dynamic and hungry Sales Manager to support our ambitious customer growth plan. 

Reporting to the Director of Sales and Partnerships, you will be responsible for generating new leads (sports clubs, leagues, governing bodies) across a number of InCrowd Products; data solutions, marketing products, fan engagement tools, stadium display software and InCrowd’s Digital Experience Platform. 

Working with the Commercial and Marketing teams you will be central to the creation and delivery of sales presentations, enabling you to manage your own opportunities from prospecting through to close. 

The role will suit someone who thrives on meeting and surpassing targets,  and enjoys the  continued variety that working across multiple products, client types and physical locations will offer.

Required Skills and Experience

  • Demonstrable sales success in the areas of digital products, fan engagement solutions, marketing technology or consumer data.
  • A track record of successfully generating sales pipelines
  • A strong understanding of data driven marketing techniques
  • Experience of working in a mid-level commercial role within the sports industry
  • A consultative mindset and sales approach that can interpret customer needs and present solutions
  • Passionate, driven and ambitious
  • Articulate in both verbal and written communication
  • A results driven individual who also thrives as part of a team

Desirable Skills and Experience

  • A background in marketing, digital/commercial consulting or CRM strategies
  • A passion for sport
  • Competent in conversing in Spanish, French, Italian, German and/or other languages
  • Experience with Google business product suite
  • A strong grasp for numbers, budgets and quotations

What will you be doing for InCrowd?

  • Generating and managing your own sales pipeline
  • Preparing sales documentation and quotations
  • Delivering presentations in person and virtually to sports organisations across the UK and beyond
  • Building long standing relationships that continue to grow
  • Reporting of pipeline and deal progress internally
  • Networking with relevant industry professionals
  • Working with solutions architects to prepare solution proposals
  • Keeping abreast of industry trends and news

What we offer

InCrowd offers a healthy, friendly and creative environment. We are proud of our culture and excited about the next steps for the company.

We also offer:

  • Company benefits.
  • Support for additional training and education.
  • Social company events including attending major sporting fixtures
  • Opportunity for significant career progression in a fast-developing team.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age or disability status.

Up for the challenge?

Our recruitment process will focus primarily on your values and energy for the role. Send us your CV and something that shows us why you’re perfect the right person for the job! This can be anything; a supporting email, a video or perhaps a case study of previous work….. we want to find out more about you. Email everything to jobs@incrowdsports.com and we’ll be in touch.

Social Media Manager – Extreme E

Extreme E is a radical new motor racing series, which sees electric SUV’s competing in extreme environments around the world. The five-race global series highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

The role

As Social Media Manager, you will lead the day-to-day activity across all social media channels, whilst developing and refining an innovative digital strategy to grow the audience engaging the core Extreme E fanbase.

Reporting to the Head of Communications, you will work closely with our in-house content producer and social media agency to create best-in-class content whilst being the central point of contact for all things digital.

All applicants should be able to show demonstrable interest in online video and social media, and experience in video editing and graphic design.

Key responsibilities include, but are not limited to: 

  • Planning, scheduling and posting across each of the Extreme E social channels
  • Hands-on content creation
  • Developing and maintaining relationships with the Extreme E ecosystem, including broadcasters and social platforms
  • Driving fan growth and engaging the Extreme E community on a daily basis
  • Working closely with the PR and Marketing departments on monthly campaigns
  • Day-to-day management of content agency for social output
  • Analysing, optimizing and reporting on all social output to achieve peak performance
  • Working closely with the PR and Marketing departments on monthly campaigns
  • Working with the Partnerships Team to develop, deliver and report on all digital branded content campaigns
  • Internal point of contact for all Extreme E departmental social media requests
  • Line Management of one person
  • Work flexibly, including evenings and weekends as per the season race calendar.

Essential:

  • Established social media and community management background, including proven experience in planning, and executing campaigns and activity on a major brand social media account across multiple platforms (either client or agency side).
  • Thorough understanding of individual digital platforms and the types of content required for each.
  • Excellent knowledge of Adobe Premiere Pro and Adobe Photoshop.
  • Proven experience in video editing and graphic design
  • A high attention to detail and a willingness to learn and constantly improve
  • Ability to work to a high level of accuracy and technical ability
  • Ability to work under pressure managing multiple tasks and an interest in working in a dynamic start-up environment
  • Great communication skills, with a positive attitude and a good sense of humour
  • Must have existing VISAS and clearance to work in the UK
  • Must live a commutable distance to Extreme E’s London HQ (Hammersmith)


Location:
 London based, but international travel, sometimes with little notice, is required.

How to Apply: Please send your CV and a Covering Letter to talent@extreme-e.com with the role you are applying for clearly marked in the email subject line.

Partnerships Development Manager – NFL

The Partnerships Development Manager is a key role within the Commercial team, with the core aim of generating meaningful partnerships and revenue, through the packaging and selling of NFL assets to prospective brands. 

Responsible for the entire sales cycle including; initial approach, generating meetings, negotiation and closing. Responsible for achieving personal sales targets in line with the overall team target. 

You’ll have a track record of success as a genuine ‘deal maker’ and superb contacts. Core responsibilities of the role will include, but not be limited to:

  • Proactively prospect in categories and sectors as required including compilation of company overviews, working to identify key decision makers across Europe
  • Active solicitation of new business including cold calling, emailing & networking on a daily basis 
  • Identifying and contacting key decision makers at C-suite level
  • Prepare, track and manage pipeline and ensure that contact databases of target companies are maintained and used for intelligent CRM
  • Work with support teams, including research, design and agencies to ensure best-in-class bespoke presentations and approach methods are used for each prospect 
  • Coordinate with other NFL divisions (marketing, content, operations) to align concepts and promotions being integrated into new business proposals
  • Work closely with finance and legal to prepare financial and legal documentation for contracts
  • Negotiate commercial terms with potential new partners and close partnerships through to signature 
  • Maintain strong marketplace knowledge about industry trends and company spend in sponsorship/ marketing
  • Communicate clearly the progress and pipeline development to internal stakeholders
  • Develop strategic partnerships that leverage the NFL’s key assets and differentiators

Skills & Attributes

  • Strong communication skills and ability to perform well under pressure 
  • Quick learner, maintaining an open mindset to different ways of working 
  • Good attention to detail, whilst maintaining a broad strategic view 
  • Independent and innovative, a “doer” as well as an excellent team player 
  • Excellent communication skills both verbal and written 
  • Highly organised with attention to detail 
  • Proficient at understanding and interpreting data related to audience demographics and financials

Required Education and Experience:

  • Five-Seven years’ experience in partnership sales
  • Proven track record of closing deals through full cycle sales process 
  • High level of competency on Microsoft Office, particularly PowerPoint and Excel
  • A genuine passion for sport

Desired:

  • German language 
  • Use of Bylder presentation platform

Senior Brand Manager – FA

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

90 minutes to change our world

The Role

This role is at the heart of The FA’s purpose. It is our responsibility and privilege to ensure grassroots football in England thrives. Following the recent success of our England teams, we have the opportunity to push this even harder and ensure that football is a game that can be played by all.

England Football represents and unites the game at every level, from grassroots to our elite national teams. First introduced in 2021, England Football aims to inspire the footballing nation by creating chances for every man, women and child, whatever their background or ability, to participate in the beautiful game. You will ultimately be responsible for:

  • Day-to-day marketing lead for England Football brand and grassroots football programmes, providing strategic support to the England/England Football Brand Lead and Head of Marketing.
  • Supporting the Grassroots Football Division with marketing support to increase participation across men’s, women’s and disability football, and improve the football experience through digital technology, improved facilities and positive football environment.
  • Lead a team of 3 to undertake deliver brand marketing plans including brand equity campaigns, social media, and grassroots programme/initiative requirements.

Key Accountabilities:

  • Lead the development of strategic marketing plans for England Football, connecting brand, content, and purpose marketing strategies together.
  • Executing priority grassroots marketing campaigns with excellence, working with cross functional project teams and sharing strategy, performance insights, action planning and monitoring progress against key initiatives such as RESPECT, the Matchday app, England Football Accreditation & Volunteering.
  • Oversee the development of England Football social content strategy working with Content Manager and agencies to deliver growth across key brand and content metrics.
  • Lead England Football brand marketing team to plan, manage and deliver key grassroots initiatives in women & girls (Weetabix Wildcats, Squad and in school) and disability grassroots football.
  • Work collaboratively with the Grassroots Football division ensuring the planning and execution of programmes and initiatives are reaching mutual goals for England Football.
  • Be the guardian for England Football brand across all channels, ensuring look, feel and TOV remains consistent to brand guidelines.
  • Manage agency relationships across creative, content and media for all England Football and Grassroots football marketing.
  • Work closely with internal marketing, partnerships and communications teams to ensure all mutual objectives are met.
  • Be responsible for the budget management for England Football brand, content and relevant Grassroots initiatives, managing agency relationship ensuring delivery within budget.
  • Executes additional tasks as required to meet FA Group changing priorities
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.

What we are looking for?

Essential:

  • +5 years of brand management experience
  • Excellent proficiency in working with agencies to deliver at pace and scale
  • Track record in executing brand/marketing plans
  • Leading a team with the ability to work independently and prioritising the workload
  • Ability to form strong collaborative relationships
  • Strong written and verbal communicator with varying levels of stakeholders
  • Navigating complex challenges – problem solving, standing alone and dealing with ambiguity.

Desirable:

  • Previous experience within grassroots sport either playing, coaching or volunteering.
  • Having worked in sports industry in a marketing capacity.

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary.

Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George’s Park or our Processing Centre.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

Partnership Activation Manager – Extreme E

Extreme E is a global motorsports series. A sport for purpose that is racing on a mission to break the boundaries of traditional motorsport and ultimately be an effective platform for creating positive change.

Extreme E uses electric off-road racing to take sports fans on a journey to the most remote corners of the planet, highlighting the devastating effects climate change is having on our environment, showcasing revolutionary green technologies, and getting outside of the usual echo chambers of science and sustainability content. It’s also the first ever motorsport with a fully gender equal sporting format, in which male and female drivers race equally together in the same team and competition.

Winners of Leaders in Sport 2021’s Sustainability Award, Extreme E is dedicated to ensuring the mission for promoting ways its participants, fans and partners can make real difference to our world, and this is a very exciting opportunity to join the journey and be part of our “electric odyssey”.

Extreme E is in its second season, having raced in Saudi Arabia, Senegal, Greenland, Italy and the United Kingdom in 2021. The 2022 calendar includes race events in Italy, Chile and Uruguay.

JOB DESCRIPTION

Working at Extreme E

At Extreme E we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Your role

The Partnership Activation Manager will lead the operational delivery of the activation team to deliver against partner contracts in order to drive creative, revenue generating and activation excellence at all races. This role will be a key member of the activation team and will focus on driving world class activation and service by supporting the strategic partner plans in delivery and reporting. Using experience in operational delivery, the role will focus on operational efficiencies (both on and off site) and drive multi-partner engagement. This role will also support in the retention and growth of all levels of partnerships.

Responsibilities

This is a full-time position in a motorsport championship based in central London. This will involve:

  • Delivering relevant partner contracted rights across all races – focused on commercial opportunities and delivering activation excellence
  • Generate focused and deliverable activation plans for relevant partners across the season which hits partner and business KPIs
  • Deliver on set KPIs for partner by monitoring and reporting through the research programme
  • Working with the Sales team to aid in the integration of new partnerships – being solution led and driving forward creative activations as part of the induction process to drive activation engagement
  • Integrating new partnerships across the whole business
  • Deliver analytical season reviews, race reviews and annual summaries for all partners
  • Maintain strong communications with the team members and other departments.  Desired skills and experiences
  • The Partnership Activation Manager needs to have solid operational experience in delivering world class activations
  • Dynamic and impressive presentation skills with an ability to create strong relationships
  • You will have a consultative and collaborative working style with determination, enthusiasm and set a clear path for success. You will have a high expectation level for detail and quality, and seek continuous improvement personally
  • You will demonstrate energy and enthusiasm which encourages others to be the same. You will implement work methods which drive results through co-operation
  • You will have most recently been operating within an operational role in the sports/entertainment industry and will be recognised as a top-performer. You will have experience of working at an international level, which may include being based overseas
  • A demonstrated passion for information and business intelligence
  • Strong organisational skills with ability to manage multiple projects
  • Excellent analytical skills with strong attention to detail
  • Proven track record of effectively interfacing with cross-functional departments
  • Enjoy the prospect of working in a busy office with multiple activities ongoing
  • Fluent in English, with at least a business working capacity for 1 more language in either Spanish, German or French.Nice to haveDegree in business or sport related subject.

Please note that due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application. If you do not receive a response within 2 weeks of submitting your application, please assume you have been unsuccessful. 

How to Apply: Please send your CV and a Covering Letter to talent@extreme-e.com with the role you are applying for clearly marked in the email subject line.

Head of Marketing – Extreme E

Extreme E is a global motorsports series. A sport for purpose that is racing on a mission to break the boundaries of traditional motorsport and ultimately be an effective platform for creating positive change.

Extreme E uses electric off-road racing to take sports fans on a journey to the most remote corners of the planet, highlighting the devastating effects climate change is having on our environment, showcasing revolutionary green technologies, and getting outside of the usual echo chambers of science and sustainability content. It’s also the first ever motorsport with a fully gender equal sporting format, in which male and female drivers race equally together in the same team and competition.

Winners of Leaders in Sport 2021’s Sustainability Award, Extreme E is dedicated to ensuring the mission for promoting ways its participants, fans and partners can make real difference to our world, and this is a very exciting opportunity to join the journey and be part of our “electric odyssey”.

Extreme E is in its second season, having raced in Saudi Arabia, Senegal, Greenland, Italy and the United Kingdom in 2021. The 2022 calendar includes race events in Italy, Chile and Uruguay.

JOB DESCRIPTION

Working at Extreme E

At Extreme E we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Purpose of the Job

As Head of Marketing, you will support the CMO in the growth of the Extreme E international brand. You will develop marketing strategies that form an intrinsic part of our ambitious global strategy, to which you will be a key contributor. This is a broad ranging role which is pivotal in ensuring we grow our brand awareness, fan base and impact in the sports/entertainment world.

We’re looking for an accomplished marketing professional who has a firm understanding of how to take a brand from its start-up infancy to one that is respected worldwide in its domain. A key part of the role will be to grow and engage new audiences and integrate new marketing ideas to drive the growth of a portfolio of international sporting events. They will be responsible for driving the company B2C brand, marketing and event experience across
all regions.

Extreme E is focused on driving a significant uplift in brand awareness and this role needs to support and deliver this step change. Success is measured in terms of full attendance of races and a significant uplift in TV viewership. In order to become a mass market sport, Extreme E needs to engage a much larger population who can be converted into viewers of the live racing show.

Responsibilities (Role and Personal)

This is a full time position for an experienced Head of Marketing based in central London, and will involve:

  • Line Management of two people
  • Brand Development
    • Brand Design, Architecture & Strategy. Be a brand leader and guardian; issuing guidelines and ensuring consistency.
    • Brand Execution & Delivery. Ensure it is consistently represented internally and externally across product, service, advertising including the at race branding for the event and for TV broadcast.
  • Marketing to drive brand awareness, event attendance & TV viewership
    • B2C Marketing Strategy. Working with the CMO to develop overall strategy and objectives for each local race market as well as for Global initiatives, with budget & ROI analysis and agency/supplier selection
      & management.
    • Customer Insights, Research Support and ROI. Undertake customer segmentation and other relevant insights and analysis to ensure continual Fanbase and viewership growth.
  • Fan Acquisition & Retention
    • CRM & Data collection and activation – development of global and local Fan acquisition and retention programme. Development of global email marketing programme to support event as well as series growth goals.
    • B2C & Fan Experience. Grow media reach & brand reputation by growing brand awareness, acquiring Fans and working with event experience team to engaging Fans through smart marketing & event experience design.
    • Merchandising strategy and operations – working with the externally appointed agency develop a season on season range that drives brand awareness locally and globally.
  • Partner Marketing

• A key deliverable for brand growth is ensuring there is a holistic calendar of activity that is optimised across all Teams and promoters of the Championship. Working with the marketing teams of teams such as General Motors, Cupra and McLaren to jointly grow the awareness of the Championship.


Desired skills and experiences:

  • To be successful in the Head of Marketing role, you must be analytical and creative. You will be knowledgeable in a variety of marketing and brand disciplines with demonstrable success in B2C and an understanding of B2B.
  • You will have experienced a wide range of marketing disciplines including media planning and buying as well as agency management and creative briefs.
  • In addition to this core skill set you will be digitally experienced in terms of ad execution, customer acquisition and retention.
  • You would have tried and learned many different techniques and tactics in your career and in order to remain at the top of your game you will be innately curious about new trends while remaining passionate about the fans.
  • Extreme E is a fast paced and dynamic organisation so you will need to demonstrate a structured entrepreneurial commercial ability, and be comfortable with working in a change driven environment. You will have the gravitas, confidence and experience to be seen as a marketing subject expert, with excellent communication skills and high emotional intelligence to engage, lead and influence key stakeholders and the marketing team.
  • You will be mentally agile, a high level thinker with a global mindset and recognised as a completer-finisher. You will not be afraid to step outside your comfort zone to constructively challenge and contribute to the marketing, and wider commercial strategy, with senior leadership and key stakeholders.
  • You will have a consultative and collaborative working style with the determination, enthusiasm and creativity to quickly resolve problems and set a clear path for success. You will have high expectations levels for detail and quality and seek continuous improvement personally and from your teams.
  • As a team leader you will demonstrate dynamism, energy and enthusiasm which encourages others to be the same. You will implement work methods which drive results through co-operation.
  • You will currently be operating within the marketing arena of a globally respected brand will be recognised as a top-performer within that business or have substantial previous relevant experience. You will have experience of working at an international level

Financial Planning and Analysis Manager – World Rugby

We are recruiting an FP&A Manager for our office in London. 

World Rugby is the world governing and law-making Body for the sport of Rugby Union. It is responsible for the regulation and governance of Rugby and, in addition, organises a number of international tournaments and events including the Rugby World Cup and World Rugby Sevens World Series.

This newly created role, reporting to the Group Head of FP&A, and a member of the Finance team within Corporate Services Department, and working closely with tournament programme and Revenue & Fan Engagement colleagues, will have responsibility for all Financial Planning and Analysis for the World Rugby target operating model.

If you can demonstrate experience of solving complex problems and are process orientated, then you could be perfect for World Rugby, and we’d love to hear from you.

FP&A Manager responsibilities:

  • Budget Preparation, Reforecasting, Analysis and tracking for Event Co operations including RWC 2025, RWC 2027, Sevens Series
  • Complete in-depth financial analysis of key financial metrics for all Revenue streams including ticketing, sponsorship and broadcast
  • Complete in-depth financial analysis of key financial metrics for all tournament delivery cost drivers including travel, venue, cost of sale & overheads
  • Pre/Post tournament financial evaluation including P&L
  • Cashflow analysis for all tournaments
  • Preparation and presentation of Senior Management reporting packs

FP&A Manager Person Specification:

  • Qualified Accountant (ACMA/ACA/ACCA/ CIMA)
  • A background in a FP&A role
  • Experience in data mining (SQL, ETL, data warehouse, etc.)
  • Proven ability to present data to technical and non- technical business stakeholders
  • High level of personal integrity
  • Team player with exemplary interpersonal skills
  • Ability to multi-task, work under time constraints

FP&A Manager Benefits:

  • Competitive base salary
  • Defined contribution pension plan
  • Private health insurance (for employee, spouse & dependents)
  • Paid maternity leave and paternity leave
  • Education assistance
  • Annual sports subsidy
  • Life assurance
  • Hybrid working arrangements

Values:

The role holder will be expected to uphold the values outlined in The Spirit of Rugby programme, the World Rugby mission to grow the global rugby family and vision of rugby being a sport for all, true to its values: discipline, respect, integrity, passion and solidarity.

World Rugby strives to be a diverse and inclusive workplace which reflects the global sport we want to be and where ALL can be themselves. Therefore, we particularly encourage applications from women, those with disabilities, those who identify as LGBTQ+ and those who identify as Black, Asian or other non-White backgrounds, who are currently under-represented within the organisation.

To apply for this role, you will need to first register your interest by submitting your CV. Your CV will only be used for information purposes and will not be relevant in the application process. You will then be emailed a response containing a link needed to answer some work-related questions. Our goal is to assess your approach to a problem and better understand what knowledge and skills you have. Your answers will be anonymised, randomised and reviewed by the team.

We also think giving feedback is incredibly valuable for candidates, so at the end of the process, you’ll see how well you performed during the application process.