TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

Our mission is to inspire creativity and enrich life. At TikTok we are guided by the following operating principles: we strive to be user-centric and endeavor to create the best possible experiences for people on our platform. We are committed to building trust with our community and society more broadly. We are building an inclusive global community that embraces diversity. We believe in freedom of expression that cultivates a safe and inclusive community. 

TikTok’s UK Sport team is the local content arm of our global Operations & Marketing organization. Serving the UK market, this team is focused on delivering localized sport strategies, sport content partnerships, sport partner performance optimization, and sport partner program management. All of this to help deliver on our broader global commitment to understanding and championing the needs of our creators and communities while building a strong and trusted global brand that celebrates the diversity of our users and & our platform. 
This role is for someone who enjoys relationship building, strategic planning and taking ownership of a content vertical. At the core, this is a parnterhsip and business development role working with UK sports broadcasters, federations, leagues, teams, publishers and creators. This is a role that requires great interpersonal skills, strong coordination, and an ability to anticipate partner needs.

The UK Sports Operations Manager will report directly to the Head of Sports and Gaming, UK. They will support in building and executing the UK sports strategy and be responsible for the wider sports ecosystem growth on TikTok. 

– Manage a portfolio of the top UK sports TikTok accounts
– Oversee and organize partner management efforts with identified sports organisations, publishers and creators on TikTok
– Build relationships, onboard and manage our top sport partners, and create scaled ways to create engagement and sustained growth.
– Responsible for day-to-day tasks such as partnership operations and activations, relationship building and crafting educational materials.
– Analyze, interpret and translate key quantitative metrics and business trends around the sports community into strategic insights that drive top users and community growth as well as help to streamline operational workflows and process improvements. This includes presenting detailed insights and recommendations to UK leadership team. 
– Work with the UK Head of Sports and Gaming to define unique sports opportunities to suit local market needs. 
– Track, analyze and drive to optimize the performance of local content partners
– Ideate creative programs that will drive key growth metrics and support desired business outcomes 


– Extensive experience in the sports industry with existing relationships with UK and EU sports partners
– Knows how to work with data and numbers to develop impactful content strategy
– In-depth domain knowledge and about the sports industry
– Strong business development background
– Experience with online video, social media and/or online influencers
– Demonstrated success in process management and developing client relationships
– Excellent written, verbal, and professional communication skills
– Superior attention-to-detail, multi-tasking, and time management skills
– A team player who is accountable, proactive, and solution-oriented
– TikTok evangelist – you need to be passionate about the community, genuinely enjoy and are ready to engage with the product

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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