ITT for Official Data Rights Partner – ICC

The International Cricket Council (ICC) has released its Invitation To Tender (ITT) for the ICC’s Official Data Rights Partner up until 2027.

The tender features 13 ICC events up until the end of 2027 and will include men’s and women’s senior and U19s events.

The applicants will have the rights to exploit ICC data rights and provide editorial support services for ICC Events, including provision of event and match preview packs and an official statistician.

This ITT is intended to attract responses from financially strong companies that have demonstrated a history of providing similar services and exploiting comparable rights with the capability to deliver to a world-class standard.

The ITT will be released today, and interested parties will need to email iccmediarights2024-2031@icc-cricket.com for further information on the tender.

Invitation To Tender for Audio Rights – ICC

The International Cricket Council (ICC) will release its Invitation To Tender (ITT) for Audio Rights for certain territories for all ICC events from 2024 to 2027.

The three available Audio Rights packages available are:

  1. Analogue Radio, Digital Radio and Audio Streaming Rights for UK and Republic of Ireland
  2. Analogue Radio, Digital Radio and Audio Streaming Rights for Australia
  3. Audio Streaming Rights for India

The ITT process also caters for bidders to opt in to produce the Audio World Feed, at its own cost, for ICC Events from 2024-2027 as follows:

  • Production of the live Audio World Feed for all matches of ICC senior men’s and women’s World Cups and for select ICC U19 men’s and women’s World Cup matches.

The Audio World Feed Producer will also have the obligation to produce the following:

  • Audio Podcasts for all ICC Events from 2024-2027
  • Audio Podcasts for each senior men’s event since 1975, including all ICC Cricket World Cups, ICC Champions Trophies, ICC T20 World Cups and the ICC World Test Championship Finals.
  • Audio Podcasts for each senior women’s event since 2012, including all ICC Cricket World Cups, and ICC T20 World Cups.

Please note that it is the intention of the ICC to stream the Audio World Feed and the Audio Podcasts on ICC’s Digital Media Assets on a global basis.

Interested bidders must have the appropriate experience, infrastructure, staffing, resources, capability, and financial standing to produce outstanding live cricket coverage.

All interested and eligible bidders should submit their interest, by email to iccmediarights2024-2031@icc-cricket.com by 31 March with the following:

  • Full corporate legal name, company number and registered office address
  • Full name of primary contact at the interested company and office address of primary contact (if different from the company registered office)

ITT for Official Social Media Partner – ICC

The International Cricket Council (ICC) will release its Invitation To Tender (ITT) for the ICC’s Official Social Media Partner from 2024 until 2027.

Following the record-breaking social media performance of the ICC Men’s Cricket World Cup 2023 where fans recorded 16.3 billion video views of the event on Meta platforms – 9.7 billion on Facebook and 6.6 billion on Instagram – the ICC is now starting the process for the next cycle which begins with the ICC Men’s T20 World Cup in the West Indies and the USA in June.

There are three packages on offer as a part of the tender which feature up to 13 ICC events until the end of 2027 and will include men’s and women’s senior and U19s events.

ICC Chief Executive Geoff Allardice said: “We are excited to be releasing the ITT for the ICC’s Official Social Media Partner as we continue to build the sport’s portfolio of digital and broadcast partners. The ICC’s digital platforms continue to go from strength to strength with incredible numbers of 16.3 billion video views recorded on Meta platforms for the recent Men’s Cricket World Cup 2023. These numbers highlight the appetite for innovative and engaging ICC event content globally and we look forward to building on this success further in the next cycle.”

The ITT will be released today, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.

The social media rights tender FAQ can be found here.

ITT For Media Rights In Bangladesh, Pakistan and Sri Lanka – ICC

The International Cricket Council has released its Invitation To Tender (ITT) for media rights in three territories, Bangladesh, Pakistan and Sri Lanka for 2024 to 2025.

Following the successful conclusion of media rights agreements in several markets including India, the United Kingdom and Ireland, the USA and Canada, Sub-Saharan Africa region, Australia and Middle East and North Africa the ICC is now starting the process in Bangladesh, Pakistan and Sri Lanka.

In Pakistan there are two packages available combining both TV and digital rights including both men’s and women’s rights, with one TV and digital combined package available in Bangladesh and Sri Lanka respectively. The packages will be for three women’s events and three men’s events up until the end of next year.

ICC Chief Executive Geoff Allardice said: “We are delighted to be releasing the ITT for media rights in three of cricket’s major broadcast markets in South Asia, namely Bangladesh, Pakistan and Sri Lanka, as we continue to build our team of broadcast partners who will take ICC events to more fans across the world.”

The ITT will be released today, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents. Subsequent ITTs for additional markets will be released in due course.

ICC launch tender process for rights starting in 2024

The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, 20 June. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both. 

For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362* and 103* matches respectively. Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.

ICC Chief Executive Geoff Allardice said: International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.

“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it.”

The ITT will be released on 20 June, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.  A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that. 

*These numbers account for ICC senior event matches only. Men’s and Women’s Under 19 CWC/T20WC matches will form a part of the tender but are in addition to these figures.

The media rights tender FAQ can be found here