Partnerships Director – World Rugby

World Rugby wishes to appoint a Partnerships Director, reporting into the Chief Revenue Officer. Within your remit, you will be responsible for leading the World Rugby team in charge of rightsholders account management, as well as oversee all commercial operations. This role will set the strategic direction of how World Rugby can commercialise, drive consumer growth and deliver world class experiences with our partners. The main function of this role is to ensure:

  • Ultimate delivery of a world class partnerships program for all the stakeholders (sponsors, suppliers, host cities, others) which have contracted WR rights.
  • The implementation and delivery of all commercial and marketing rights of the various WR stakeholders across all World Rugby events and properties, with a strong focus on men and women Rugby World Cups.

This role will require integration and coordination with all other departments of the Revenue division (including Business Development, Media Sales, Ticketing, Product and Fan Experience) as well other key divisions within World Rugby Events and Media (Events, Marketing)


As a member of the Revenue Division senior leadership team the Partnerships Director principal accountabilities will be to lead the following:

  • Structure, build and manage a team in charge of delivering the department priorities, in line with World Rugby values and strategic ambitions.
  • Plan, deliver and report on the annual department budget, as well as tournament time specific budgets, especially around the delivery teams implemented in venues.
  • Forge and entertain important relationships internally (Senior Leadership team, other department directors, LOCs…) and externally (senior team members of all rightsholders).

The Partnerships Director will manage the account management team in charge of WR main rights holders, and in particular this role will lead:

  • Defining the strategy and structure for the partnerships team to deliver a first-class program in terms of clients servicing:
  • Set the department up for success with a scalable team in place, in order to create a sustainable partnerships program that has clear objectives and targets leading to a high level of efficiency and effectiveness..
  • Support a portfolio of World Rugby partners, working with the business development team to define the best category and rights model.
  • Facilitate and take a leading part in all renewal discussions, in close and constant collaboration with the Business Development team
  • Own the responsibility of every aspect of day-to-day partnerships delivery is managed efficiently, contractual rights are professionally delivered
  • Clearly define partners objectives and ensure these are known, understood and met with a robust understanding of the partner brands and businesses, as well as World Rugby main strategies in this area.
  • Facilitate and coordinate key contractual rights: announcement planning, campaign planning, approval of brand, use of WEC if appropriate, digital activations, unique promotion activations, access to archive, VIK Management…
  • Constantly challenge processes and develop a culture of agility for new and innovative ways to provide value to both the Partners and World Rugby.
  • Ensuring that all World Rugby Events and Media departments (Marketing, Events, Digital, Ticketing, Finance, Fan Experience…) as well as all LOCs are engaged in the partnerships and provide the necessary support to deliver.
  • Support the delivery of partner workshops
  • Ensure timely delivery of compelling and insightful case studies (to aid renewal conversations and support new business sales).
  • Foster the best possible professional and personal relationships with Partners, third parties such as agencies and internal stakeholders.
  • Develop a deep relationship with marketing/content and wider revenue teams to ensure we identify and take advantage of new opportunities and these opportunities are engaged with partners.

The Partnerships Director will manage the team in charge of all commercial operations, and will in particular ensure the following :

  • Structure, build and manage a central team overseeing commercial rights delivery on WR properties and events.
  • Plan, in collaboration with LOCs and other stakeholders all aspects of the commercial operations program in and outside of venues.
  • Planning for the implementation of all stakeholder commercial rights in the build up and during tournament time, including (but not limited to) : signage, dressing, branding, catering operations, premium experiences operations, retail operations, Commercial Activations, accreditation, and the overall venue Commercial Compliance principles.
  • Planning, management and reporting on all dedicated commercial operations budgets, including leading on some specific key procurements for providers of specific services.
  • Management and delivery of all commercial activity at Tournament time in all controlled areas, particularly focusing on venues and fanzones including delivery of product category exclusivity.
  • Leading in the drafting of all commercial rules ahead of tournaments, as well ensuring Participating Teams compliance with the Tournament Terms of Participation (TOP).
  • Lead operational delivery discussions on commercial rights internally, working with Partnerships, Business Development, Ticketing, Product and Fan Experience, Events, and Finance departments.
  • Ensure correct project management processes are followed.
  • Produce post event reviews.


  • 10+ years’ experience in a senior partnerships/commercial operations role in a global sports organization,
  • Experience of building and leading successful teams, fostering a high performance and results-driven culture.
  • Demonstrable evidence of achieving and exceeding commercial and sales KPIs and revenue targets.
  • Track record of managing major commercial relationships, including with c-suite-level stakeholders.
  • Experience of navigating complex stakeholder groups and collaborating cross-functionally, seeking out opportunities and solutions.


  • A passion for sport and a desire to contribute to the further growth of Rugby.
  • Takes positive action to build a diverse team and develop a culture of inclusion and belonging.
  • Role-models World Rugby’s values of Discipline, Respect, Integrity, Passion, and Solidarity.
  • A positive, ‘can-do’ attitude; someone who is resilient, flexible, curious, and delivery focused.
  • A strategic and visionary mindset; someone who sees the big picture and thinks long-term.
  • Adept at working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments.
  • A collaborative team player, who builds strong relationships with colleagues and a diverse range of stakeholders.
  • A flexible approach to working within an organisation that will grow and adapt to the needs of that time.
  • Can navigate ambiguity and cut through complexity, taking a logical and creative approach to problem-solving.

About us

World Rugby is the world governing and law-making body for the sport of Rugby Union. In addition to its governance functions, World Rugby organizes a number of major international tournaments and events, such as the Rugby World Cups (women’s and men’s), the annual Rugby Sevens Series and the developmental Women’s WV international tournament.

World Rugby is now on a mission to innovate to excite, inspire and engage new audiences in existing and new rugby markets, to grow the sport for all. Through World Rugby Events & Media (WREM), the delivery of major tournaments under a new model will be key to the success of a ten year strategic plan which will see Rugby World Cups in England in 2025, Australia in 2027 & 2029, and culminating in ground breaking tournaments in the USA in 2031 and 2033. Under the new model, World Rugby will have a more direct role in the setting up, running and delivery of the Rugby World Cups and aims to be the leader in the delivery of major international events.

Diversity, Equity & Inclusion:

World Rugby is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.

Flexible Working:

Most of our roles offer hybrid working, with two core office days (Tuesday & Wednesday) and a third day of your choice to be with colleagues in the office. This applies to our Dublin and London offices. The remaining two days are flexible, so you can choose to work from home or be in the office.

Deadline is 10th June.

Apply here – Partnerships Director | World Rugby | LinkedIn

Invitation for Expressions of Interest – FIFA World Cup 2026

FIFA is looking for interested and experienced companies to help deliver temporary infrastructure at the FIFA World Cup 2026™ (FWC2026).

FWC2026’s Stadium & Infrastructure Team has engaged BaAM Productions to procure and deliver temporary infrastructure at the tournament’s 16 stadiums. The selected suppliers will join BaAM as they endeavor to deliver a historic FWC2026.

If you think your organization can help deliver temporary infrastructure in the 16 host cities, please click on the link below to register your interest!

FIFA WORLD CUP 2026™ Request for Expressions of Interest (

ICC launches ITT process for the appointment of a Marketing and Public Relations Services Partner for ICC Events 2024-2026 in South Asia

The ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated Marketing and PR campaign to drive global awareness for the following events:

ICC Women’s T20 World Cup 2024 in Bangladesh

ICC Champions Trophy 2025 in Pakistan

ICC Women’s Cricket World Cup 2025 in India

ICC Men’s T20 World Cup 2026 in India & Sri Lanka

Applicants should possess extensive experience in Advertising, Marketing, and Public Relations in South Asian markets, demonstrating a proven track record of crafting successful, innovative, and captivating consumer campaigns for renowned sporting events or other significant global occasions.

Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.

Interested applicants should request the Invitation to Tender (ITT) document by submitting the following information by email no later than 10h00 Gulf Standard Time on Tuesday 7 May 2024 to with the subject line “REQUEST FOR ITT – Marketing and Public Relations Partner ICC Events 2024 to 2026, South Asia.”

All interested applicants should submit, by email, the following:

Full legal name, company number and registered address;
Full name of primary contact at the interested company and office address of primary contact (if different from the company registered address) including a phone number and an email address;
Tax Registration Number if the interested company’s registered office is in the UAE; and
Any other relevant contact information.
Once the required information is received by the ICC, interested parties will receive a Letter to Interested Parties including a Non-Disclosure Agreement for signature and return, together with further instructions, before being issued with any of the tender documents.

  • Applicants are reminded that these dates may be amended by ICC, in its absolute discretion, for whatever reason and at any time.

Associate Director Esports – IOC

About the job

Department: Sports

Contract Type: Open-ended

Activity Level: 100%

Location Switzerland (CH)

Closing date for application: 15 May 2024

The International Olympic Committee (IOC) is the guardian of the Olympic Games and the leader of the Olympic Movement. A truly global organisation, it acts as a catalyst for collaboration between all Olympic stakeholders, including the athletes, the National Olympic Committees (NOCs), the International Sports Federations (IFs), Organising Committees for the Olympic Games, the Worldwide Olympic Partners and Media Rights-Holders. It also works with public and private authorities, including the United Nations and other international organisations.

If you are a professional in the ESPORTS field and the vision to build a better world through sports inspires you, this is a unique opportunity for you to become part of the Olympic Movement and join the IOC.

Associate Director Esports

Mission of the Role:

The Associate Director of Esports will spearhead the development and implementation of the esports strategy within the International Olympic Committee (IOC). This dynamic role involves leading the Olympic Esports Games’ planning and execution, supporting the IOC Esports Commission, and ensuring esports integration aligns with the IOC’s broader objectives.

Key Responsibilities:

  • Internal Focus:
  • Champion the development of esports within the IOC, leveraging input from key stakeholders and maximizing synergies with related IOC initiatives.
  • Craft and execute a strategic, operational, and financial plan under Recommendation 9 of the Olympic Agenda 2020+5, ensuring organizational alignment and effective implementation.
  • Manage the organization and execution of the Olympic Esports Games, collaborating with IOC departments and Olympic community stakeholders.
  • Identify and lead significant esports events and activations, working closely with both internal and external partners.
  • Serve as the primary IOC advocate for Virtual Sports, gaming, and esports topics.
  • Promote internal cooperation across functions and ensure alignment at the executive level, focusing on key areas and dependencies.
  • Develop and implement marketing programs centered around esports.
  • Manage the esports-related annual budget and financial reviews in alignment with broader planning and budgeting processes.
  • Develop resources for ongoing engagement with internal and external stakeholders.
  • Provide robust support to the IOC Esports Commission.
  • External Focus:
  • Build and maintain relationships with key individuals, platforms, and audiences in the esports industry to ensure the IOC remains a significant and relevant entity in the space.
  • Stay abreast of industry trends, technological advancements, and market shifts, translating these insights into strategies that benefit the IOC.
  • Spearhead partnership strategies with relevant platforms, technology providers, and influencers in the virtual sports and esports arena.
  • Manage relationships with external partners and advisors to deliver on strategic objectives.

Educational qualifications and experience and required competencies:

  • Degree in Business/Marketing or a related field; advanced degree preferred.
  • At least 10 years in international, multicultural, and multifunctional environments, with a minimum of 5 years in leadership roles specifically within the esports, gaming, media, or entertainment industries.
  • Bilingual proficiency in English and excellent working knowledge of another language – French or Spanish…
  • Deep understanding of the esports, virtual sports, and gaming landscapes.
  • Proven track record in developing and implementing growth strategies, community engagement, and managing diverse teams across multiple locations. Demonstrated ability to drive change and lead in complex stakeholder environments.
  • Strong analytical and problem-solving capabilities with excellent presentation skills, adept at simplifying and effectively communicating complex issues.
  • Ability to perform well in a fast-paced and dynamic environment.
  • Experience with data management focusing on data acquisition and designing user journeys.

The International Olympic Committee is a not-for-profit independent organisation committed to building a better world through sport. By joining us, you become part of the Olympic Movement. You will have the opportunity to work in an international and flexible environment with people of more than 70 nationalities.

ITT for Official Data Rights Partner – ICC

The International Cricket Council (ICC) has released its Invitation To Tender (ITT) for the ICC’s Official Data Rights Partner up until 2027.

The tender features 13 ICC events up until the end of 2027 and will include men’s and women’s senior and U19s events.

The applicants will have the rights to exploit ICC data rights and provide editorial support services for ICC Events, including provision of event and match preview packs and an official statistician.

This ITT is intended to attract responses from financially strong companies that have demonstrated a history of providing similar services and exploiting comparable rights with the capability to deliver to a world-class standard.

The ITT will be released today, and interested parties will need to email for further information on the tender.

Invitation To Tender for Audio Rights – ICC

The International Cricket Council (ICC) will release its Invitation To Tender (ITT) for Audio Rights for certain territories for all ICC events from 2024 to 2027.

The three available Audio Rights packages available are:

  1. Analogue Radio, Digital Radio and Audio Streaming Rights for UK and Republic of Ireland
  2. Analogue Radio, Digital Radio and Audio Streaming Rights for Australia
  3. Audio Streaming Rights for India

The ITT process also caters for bidders to opt in to produce the Audio World Feed, at its own cost, for ICC Events from 2024-2027 as follows:

  • Production of the live Audio World Feed for all matches of ICC senior men’s and women’s World Cups and for select ICC U19 men’s and women’s World Cup matches.

The Audio World Feed Producer will also have the obligation to produce the following:

  • Audio Podcasts for all ICC Events from 2024-2027
  • Audio Podcasts for each senior men’s event since 1975, including all ICC Cricket World Cups, ICC Champions Trophies, ICC T20 World Cups and the ICC World Test Championship Finals.
  • Audio Podcasts for each senior women’s event since 2012, including all ICC Cricket World Cups, and ICC T20 World Cups.

Please note that it is the intention of the ICC to stream the Audio World Feed and the Audio Podcasts on ICC’s Digital Media Assets on a global basis.

Interested bidders must have the appropriate experience, infrastructure, staffing, resources, capability, and financial standing to produce outstanding live cricket coverage.

All interested and eligible bidders should submit their interest, by email to by 31 March with the following:

  • Full corporate legal name, company number and registered office address
  • Full name of primary contact at the interested company and office address of primary contact (if different from the company registered office)

ITT for Official Social Media Partner – ICC

The International Cricket Council (ICC) will release its Invitation To Tender (ITT) for the ICC’s Official Social Media Partner from 2024 until 2027.

Following the record-breaking social media performance of the ICC Men’s Cricket World Cup 2023 where fans recorded 16.3 billion video views of the event on Meta platforms – 9.7 billion on Facebook and 6.6 billion on Instagram – the ICC is now starting the process for the next cycle which begins with the ICC Men’s T20 World Cup in the West Indies and the USA in June.

There are three packages on offer as a part of the tender which feature up to 13 ICC events until the end of 2027 and will include men’s and women’s senior and U19s events.

ICC Chief Executive Geoff Allardice said: “We are excited to be releasing the ITT for the ICC’s Official Social Media Partner as we continue to build the sport’s portfolio of digital and broadcast partners. The ICC’s digital platforms continue to go from strength to strength with incredible numbers of 16.3 billion video views recorded on Meta platforms for the recent Men’s Cricket World Cup 2023. These numbers highlight the appetite for innovative and engaging ICC event content globally and we look forward to building on this success further in the next cycle.”

The ITT will be released today, and interested parties need to email to access the tender documents.

The social media rights tender FAQ can be found here.

ITT For Media Rights In Bangladesh, Pakistan and Sri Lanka – ICC

The International Cricket Council has released its Invitation To Tender (ITT) for media rights in three territories, Bangladesh, Pakistan and Sri Lanka for 2024 to 2025.

Following the successful conclusion of media rights agreements in several markets including India, the United Kingdom and Ireland, the USA and Canada, Sub-Saharan Africa region, Australia and Middle East and North Africa the ICC is now starting the process in Bangladesh, Pakistan and Sri Lanka.

In Pakistan there are two packages available combining both TV and digital rights including both men’s and women’s rights, with one TV and digital combined package available in Bangladesh and Sri Lanka respectively. The packages will be for three women’s events and three men’s events up until the end of next year.

ICC Chief Executive Geoff Allardice said: “We are delighted to be releasing the ITT for media rights in three of cricket’s major broadcast markets in South Asia, namely Bangladesh, Pakistan and Sri Lanka, as we continue to build our team of broadcast partners who will take ICC events to more fans across the world.”

The ITT will be released today, and interested parties need to email to access the tender documents. Subsequent ITTs for additional markets will be released in due course.

ICC launch tender process for rights starting in 2024

The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, 20 June. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both. 

For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362* and 103* matches respectively. Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.

ICC Chief Executive Geoff Allardice said: International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.

“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it.”

The ITT will be released on 20 June, and interested parties need to email to access the tender documents.  A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that. 

*These numbers account for ICC senior event matches only. Men’s and Women’s Under 19 CWC/T20WC matches will form a part of the tender but are in addition to these figures.

The media rights tender FAQ can be found here