About InCrowd

InCrowd are experts in creating and commercialising high impact, high value digital fan experiences, offering advisory and implementation services across data, content and technology. We know that commercial success is dependent on taking a more holistic view of digital sports marketing. Our digital and data experts combine compelling content campaigns with data-powered insights and cutting-edge technology, building quality fan experiences and driving real ROI. We are independent, we know what works, and we deliver. InCrowd’s client roster includes UEFA, Sky Sports, Premiership Rugby, Formula 1, ECB, ICC, CPL, MCC, Ascot, WTA and multiple clubs across the Premier League and Championship.

www.incrowdsports.com

In Summary

  • The Women’s Football Editor will lead the ideation, creation and publishing of women’s competition-related editorial content on UEFA’s official website and corresponding applications.
  • This is a standout opportunity to take ownership of the web and app coverage of one of the fastest growing areas in sport, within which UEFA is an industry leader.
  • This is a permanent role, based in our London office with hybrid working options available.

The Role

The successful candidate will be responsible for the following:

Editorial: planning / coordination

  • Owning the full content delivery process for UEFA’s range of women’s football competitions including the UEFA Women’s Champions League, Women’s EURO, the Women’s Nations League and the new club competition, the Women’s Europa Cup.
  • Liaising with various internal and external parties to determine editorial output and delivery requirements, prioritising a collaborative approach to optimise efficient workflows.
  • Ensuring content is produced in line with UEFA’s strategy and is created to meet business and stakeholder objectives, particularly the delivery of market-leading branded content.
  • Working particularly closely with counterparts within the InCrowd digital content team including the editorial planning lead, the video editorial lead, the women’s football social media lead, the creative lead and our web/app vertical editors, among others.

Editorial: creation / publishing

  • Text: you will need to be an all-rounder, combining writing, revising and publishing duties of both news articles and live blogs.
  • Imagery: photo selection is a vital part of the role, and the chosen applicant will be skilled in determining hero photos, embedded imagery and appropriate use of graphics.
  • Video: liaising with the video editorial lead to ensure content is wisely embellished with accompanying (mainly match footage-based) video.
  • Vertical: working alongside the web/app vertical team to optimise UEFA’s industry-leading story format content.
  • Ensuring the highest editorial standards across all formats, becoming quickly familiar with UEFA’s style guide to deliver consistency of quality.
  • Tailoring the content for the various formats (desktop, mobile etc.) and in the different environments (website, app etc.) in which it will appear.
  • Applying best practice in SEO to all published content – an excellent understanding of how to best tailor the content to maximise its search engine exposure is required – and always looking to improve the user journey.

Editorial: site management & promotion

  • A key part of the role is ensuring the most relevant, timely and client sensitive content is always correctly positioned across all platforms.
  • Producing and signing off editorially-led app notifications, revising email newsletter copy, and populating the social media referral doc / liaising regularly with the social team.

Editorial: commissioning & resource management

  • Working with correspondents and reporters across Europe to ensure delivery of required content; diligent preparation ahead of match weeks.
  • Vitally important match night role to organise reporters and freelancers to ensure optimal coverage of the biggest games in European football.

Client management

  • Working directly with the digital content management team at UEFA on a daily basis to ensure delivery of a content plan that meets business objectives.
  • Monitoring exposure of partner content ensuring correct timings are implemented – delivery of branded content is a high priority within the team.
  • Being part of a team which creates content that engages fans but crucially upholds, protects and builds UEFA’s brand and global reputation at all times.

We need you to have

  • Writing and sub-editing experience, particularly in a live sporting environment.
  • Excellent communication and editing skills, often dealing with non-native English speakers’ copy
  • Accuracy and attention to detail, particularly when under pressure
  • Deep knowledge of (and passion for) football and in particular women’s European football
  • Experience of using CMS and traffic analytics tools
  • Graphic design software skills (e.g. Photoshop, Illustrator) and a background in SEO copywriting / best practice would be advantageous
  • Exceptional stakeholder management and client relation skills

Apply here.



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Posted
14 hours ago