The UEFA Social Media Video Producer will perform the dual role of content creation and platform / community management, with a proposed 70:30 split between the two disciplines.

  • 70%: creating and publishing predominantly short-form content on official UEFA club and national competition accounts, with a focus on vertical edits for TikTok and Facebook/Instagram reels, as well as YouTube Shorts. 
  • 30%: platform management and owning the whole content circle: planning, creating, posting, analysing and reporting.
  • This is a permanent role, based in our London office. 

Who are you

  • A social native with a flair for video ideation, creation and distribution, you will work with the TikTok Producer and wider social team to plan, create and publish bespoke content across multiple platforms and formats.
  • You will marry the two areas of content creation and platform management by displaying a talent for repurposing great football content cleverly and specifically, and having an innate understanding of how to use platform features to achieve optimum results.
  • You will feed into an integrated publishing calendar to ensure channels are consistently populated with best in class, innovative content that builds the client’s brand and global reputation at all times. 
  • You have the capability to fulfil the client’s responsibilities to sponsors and key stakeholders via posting of branded video content.
  • You will contribute to the continuous improvement of content performance through social insights & best practices, and act on them accordingly.

What you need to have

  • Experience in creating compelling social video content and social stories, particularly in a vertical format and within a live environment
  • Demonstrable capability in video production software and digital tools such as Adobe Premiere Pro, Creative Suite and Photoshop 
  • A background in social media platform and community management, including TikTok, with experience in planning and analytics
  • An understanding of deliverables across multiple platforms and aspect ratios, and how a consumer will experience the video on those specific platforms
  • Excellent communication skills and ability to thrive both individually and within a team environment 
  • Accuracy and attention to detail, particularly when under pressure
  • Examples of particularly creative / engaging social media posts
  • Deep knowledge of (and passion for) football and in particular European football
  • Awareness / understanding of all major social platforms’ analytics tools 

About InCrowd

InCrowd is a fan marketing company. Using technology and data, we help our clients gain a deeper understanding of their fans, going well beyond who they are and delving deeper into their behavioural habits and fan characteristics. This approach allows our partners to deliver relevant and timely content and marketing messages to fans, vastly enhancing the fan experience whilst achieving commercial objectives. We work with multiple globally recognised sports organisations and clubs including:


Premier League & Championship football clubs

Formula 1

Sky Sports

English Cricket Board

International Cricket Council

Premiership Rugby

The Rugby Football League

Premiership Rugby

United Rugby Championship

What we offer

  • A friendly but challenging working environment
  • A great work-life balance. We have moved to the new normal where we offer the option to work from home or other quiet environments, but combined with the opportunity to come together for collaboration, team building and social events
  • We are a group of highly skilled individuals with a healthy, friendly, creative and relaxed environment. There are often sporting and team events you can join if you wish and we like to nurture and support each other – research groups, training and conference budgets are part of our culture.

How to apply

Our recruitment process will focus primarily on your values and energy for the role. Send us your CV and something that shows us why you’re perfect for the role. This can be anything; an email, a video or perhaps a case study of previous work….. Don’t just hit the LinkedIn apply now button – we want to find out more about you. Email everything to and we’ll be in touch. 

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